AutoBeta(AutoBeta.net)10/31 Report--

This evening, the new LOGO of Volkswagen brand was officially released in Guangzhou, which is also the first show in China, and said that the new LOGO has officially started to be used.

From the new logo, the design is simpler and flatter. At the same time, the new LOGO was first used on the mass production version of Volkswagen ID.3 electric vehicle. The brand-new eighth generation Golf is the first fuel model of Volkswagen to use the new LOGO. FAW-Volkswagen TACQUA is the first domestic model to use Volkswagen's new LOGO in China.

Volkswagen brand new LOGO logo adopts flat design, more simple style and black and white design. The floating design of the "W" shape also further enhances the recognition of the new brand logo. In addition to the black two-color design, the new brand logo also includes blue and red in its color library.

At the same time, the Volkswagen brand also announced a new audio logo, the most obvious change is that the speaker's voice has changed to a female voice, and the future Volkswagen brand will use female voices in most markets.

In addition, Volkswagen said that it has begun to electrify Foshan factory, and next year will form the pattern of producing MEB platform electric vehicles in Anting and Foshan factories in China, with an estimated production capacity of 600,000 vehicles. Volkswagen plans to restructure eight factories worldwide by 2022, when the group will have an annual capacity of 1 million electric vehicles.

In addition, tonight ID. New energy family series new joint venture also appeared. ID. family models are born on Volkswagen MEB modular platform, covering cars, SUVs, buses, off-road climbers, racing cars and other models, with a maximum range of 580 kilometers. The model is equipped with VW.OS system, which can realize OTA update of the whole vehicle.

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 18.0px Arial; color: #323333; -webkit-text-stroke: #323333}

span.s1 {font-kerning: none} Based on information released by the brand, the new Volkswagen logo was jointly developed by Volkswagen Design and Marketing teams. The logo continues the "VW" element, Volkswagen officials said that after the show European dealers will be the first to replace the new logo, the Chinese market will be replaced in October, while North America and South America will begin the transformation in 2020, the future will have 171 markets, about 70,000 logos will be replaced.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat