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Under the cold winter of the automobile market, the sales volume of automobile enterprises has declined and losses have gradually become the mainstream. Statistics show that in the first nine months of this year, 70% of car companies' sales declined, nearly 30% of car companies fell by more than 50%, and nearly 80% of autonomous car companies were in a bitter battle, and few brands achieved sales growth. However, at this time, the inconspicuous FAW Red Flag brand took the lead in announcing sales results, achieving more than 10,000 units for three consecutive months.

The Red Flag brand released its October sales data. In October, the Red Flag brand sold 11880 vehicles a month, an increase of 188% over the same period last year, a new high for a single month. At the same time, it has sold more than 10,000 vehicles for three consecutive months. From January to October this year, the cumulative sales of Red Flag reached 75520, an increase of 217% over the same period last year, and Red Flag has a sales target of 100000 this year.

After getting rid of the perennial product shortage and the title of official car, Red Flag brand ushered in rapid development, changing the inherent image of "out of reach". In two years, Red Flag has increased from two products to six, dealers have been widely distributed, and the Red Flag brand has achieved its best sales results in previous years, but it is still in doubt whether it can achieve the target of 100000 vehicles this year.

In 2019, Red Flag launched three SUV models, namely the HS5, HS7 and E-HS3, which no longer have a single layout of the car product line.

Hongqi's first medium-sized SUV HS5 went on sale on May 26th, with a 2.0T engine + 6-speed manual gearbox, with a price of 18.38-249800 yuan. And its medium and large SUV HS7 went on sale on July 12, equipped with 3.0T V6 mechanical supercharged engine, matching 8-speed manual self-integrated transmission, the price of the whole series is 34.98-459800 yuan. E-HS3, Hongqi's first pure electric model, went on sale on August 18, with a price of 22.58-265800 yuan and a range of 344km and 407km versions.

In addition, Xu Liuping, chairman of FAW Group, has said that the rapid increase of automobile products must be supported by a dealer network. Therefore, at present, Red Flag has 150 service outlets on the network.

Two or three years ago, Red Flag sold only 3,000 or 4,000 vehicles a year, and its products were relatively old and in short supply. In the words of Xu Liuping, they actually exist in name only. Red Flag achieved its sales target of 30, 000 vehicles in 2018, and an internal employee said the company gave 30 million yuan as a reward. The red flag is expected to achieve the target of 100000 vehicles in 2019, which is already a historic moment for the red flag brand.

Insiders of FAW Group believe that there are several reasons why Red Flag has achieved such brilliant results in a short period of time: first, it has a low base; second, it is focused. After Xu Liuping joined FAW, he basically supported the Red Flag brand with the strength of the whole group; the third is the repositioning of the brand, the carding of the internal organizational structure and the reallocation of personnel. The fourth is the innovation of marketing and ideas, such as the chairman's personal platform, star endorsements, etc., so that the brand into the young consumers.

FAW also announced plans for the "three major actions" for the next three years (2020-2022). In the "Longteng Action" around the development of its own brand, FAW plans to invest 13 billion yuan in the next three years, of which 2.4 billion yuan will be invested in the Red Flag brand. Each year, we support 400 million yuan in red flag brand and R & D, and strive to achieve the goal of 400000 vehicles and 6% profit in three years.

In the new car plan, Red Flag will launch 45 products by 2030. At the Frankfurt Motor Show in early September, Red Flag unveiled its new supercar S9. It is worth noting that Red Flag plans to mass-produce the supercar and deliver it worldwide in 2021. The Hongqi S9 supercar has an outstanding shape, and the power is equipped with a set of oil-electric hybrid system composed of V8 turbocharged engine and motor. the comprehensive power reaches 1400 horsepower, and the maximum speed can reach 400km/h. Under normal conditions, the acceleration of 100km is less than 2.3s, while the breaking time of 100km under limit conditions is only 1.9s.

In addition, Red Flag also released a full-size all-electric SUV E115 concept car, equipped with L4 self-driving technology, with a range of up to 600km, and the mass production model is scheduled to be launched in 2020.

Under Xu Liuping's strategy of supporting the Red Flag brand with the strength of the whole group, Red Flag has indeed improved and is no longer a brand that exists in name only. Now the domestic car market environment is in the doldrums, independent brands have been greatly affected, red flag brand sales growth, is also one of the few bright spots.

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