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Shen Hui: who can go further with Weima's products and NIO's brand?

2024-11-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)11/01 Report--

On October 30, an article entitled "Li Bin, the worst person in 2019" was widely reprinted in the media, causing a heated discussion among netizens.

The content of this article is about the process from the dream of building a car to the realization of building a car, and then to the current difficulties faced by Li Bin and Li Bin. All kinds of remarks reveal the tragic situation that Li Bin had boundless scenery, but now he wants to lose his fortune for the sake of NIO.

He Xiaopeng, who is also a new force in building cars, posted a post in support of Li Bin on Weibo, saying: "recently there have been many exchanges with Li Bin, lamenting that it is not easy for new forces to build cars, but no matter whether it is Wang or Kou in the end, Rome was not built in a day. Ali, Tencent and Huawei have also gone through a lot of hardships to get to this day. So I told myself that today may be the worst trough in the industry, but it must also be the starting point of tomorrow's new journey. If you go on firmly, you will see the dawn. "

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In 2018, he Xiaopeng wrote on moments that no car company could deliver 10000 cars by the end of the year, but Li Bin was not convinced by evil, so he bet with he Xiaopeng that he would buy a Lulai ES8 if he delivered 10000 cars by the end of the year.

On January 10, 2019, NIO released 2018 car sales data. According to the data, about 11300 cars were delivered in 2018.

In the end, he Xiaopeng lost the bet, bought an ES8 out of his own pocket, and sent a message congratulating Li Bin in moments.

For Li Bin at that time, it can be said to be boundless scenery, as a new force of car building, the company was still listed in the United States after sales exceeded 10,000 in 2018.

In June this year, the ES6 was officially delivered, but at this time the disadvantages have been gradually revealed. In the severe car market and the decline in subsidies for new energy vehicles, coupled with negative news such as declining sales and recalls caused by car spontaneous combustion, various crises finally broke out after the announcement of the second quarter financial results.

Compared with Xiaopeng Automobile, Weima Automobile, which is also a new force in car building, appears to be somewhat "merciless". Weima car Shen Hui also retweeted "NIO Li Bin, the worst person in 2019", but the accompanying article is not so harmonious. It said: "the same way but different, Weima's products and NIO's brand school, who will eventually create more value for more users under the irreversible development trend of new energy intelligence? Who can go further? " From the content point of view, Shen Hui seems to deliberately ridicule Li Bin's Xilai car only pay attention to product publicity, to highlight Weimar pay more attention to product quality.

It is worth noting that in order to highlight its advantages, Weima set an annual sales target of 100000 vehicles at the beginning of the year, while NIO and Xiaopeng set an annual sales target of 40, 000, but according to previously released data, at present, the sales of the three companies are far from the annual target, especially Weimar, there is no possibility of completion.

The completion rate of sales volume is not only related to the operation of the company, but also related to the feedback of the market. At present, the chill in the automobile market has not faded, coupled with the absence of subsidies, traditional car companies are sad, and new energy car companies are even more sad.

Although Li Bin is in trouble and is known as the worst person in 2019, the other two car companies are hardly optimistic.

In July this year, only half a year after the launch of the Xiaopeng G3 2019 model, the G3 2020 model was launched. The old car owners felt that their rights and interests had been infringed, and they were dissatisfied with the elimination of their new car only three or four months after driving. Therefore, the protection of rights is carried out in Guangzhou, Beijing and other places. After Xiaopeng launched a number of plans, the rights protection incident was calmed down. Affected by the protection of the rights of car owners, Xiaopeng's sales slipped sharply in August and did not pick up until September.

Weimar is different. In September this year, Geely took Weima to court for infringing trade secrets, claiming as much as 2.1 billion yuan, and the case was heard in September. But Weimar denies infringing trade secrets. This incident also has a great impact on Weimar. After all, 2.1 billion yuan is not a small sum. Weimar only completed a financing of 3 billion yuan in March this year.

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In fact, for the new power of car-building, there is no worst, only worse. Sales in China's auto market declined for the first time in 2018, but in 2019 it decided the fate of many new car-building forces, which faced reshuffle and elimination. Judging from the current market environment, whether it is the new power of building cars or the whole car market, it may not be so good. Of course, new energy car building is also faced with a lot of uncertainty, which may be promoted or eliminated at any time.

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