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The Lexus brand, which has seen sales rise for many months, today released its latest sales figures in China in October. In October, Lexus sold 16324 vehicles in China, up 11.2% from the same period last year. From January to October this year, Lexus sold 160914 vehicles in China, an increase of 21.5% over the same period last year, narrowing the gap with Cadillac. Lexus still ranks second in second-tier luxury.

In 2005, Toyota's high-end brand Lexus began to introduce the domestic market. This year, Lexus announced that its cumulative sales in China had reached 1 million. It is still in doubt whether it can achieve more than 200000 vehicles in the whole year.

One of the big selling points of the Lexus brand is the "price increase". Not only the dealers force the price increase, but even the manufacturers also want to increase the price and get a piece of the pie. In September, Lexus officially announced the price increase, and a number of hot-selling models, including the ES, UX and NX, raised the guidance prices for new cars, causing strong dissatisfaction among some car owners who had been waiting for months to pick up their cars. Compared with the falling prices of luxury cars, Lexus has repeatedly done the opposite, which is relatively rare among luxury car companies.

According to the statistics of Sang Zhiwei, an expert of the Circulation Association, to dealers in September, the average transaction price of new cars under the Mercedes-Benz brand is about 461000 yuan, the average price for new cars under the Lexus brand is about 430000 yuan, the average price for new cars under the BMW brand is about 401000 yuan, and the average price for new cars under the Audi brand and Cadillac brand is about 299000 yuan. After the price increase of the new Lexus car, it has a certain supporting effect on its overall price rise.

So far, Lexus has launched 11 series and 18 models in China, mainly the sales of ES, RX and NX models. So far this year, Lexus has launched the UX compact SUV, the new RX, the RX 450hL 6-seat and 7-seat layout models. In addition, Lexus's new MPV model, the LM, which is based on Toyota's Elfa and made its debut at this year's Shanghai auto show, is also scheduled to go on sale in China.

At the recent Tokyo Motor Show, Lexus unveiled its electrification vision, planning to launch Lexus's first plug-in hybrid and a new electric vehicle platform within the next three to five years; it is expected that by 2025, all Lexus models will be available in electrified versions, and sales of electrified models will surpass those of traditional power models.

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