AutoBeta(AutoBeta.net)11/02 Report--

Dongfeng Automobile Group Co., Ltd. passenger car Company recently filed a recall plan with the State Administration of Market Supervision and Administration in accordance with the regulations on the Administration of defective Automobile products recall and the measures for the implementation of defective Automobile products recall. From November 8, 2019, a total of 3773 Dongfengshen A9 cars manufactured during the period from May 25, 2015 to January 16, 2018 will be recalled.

Due to design reasons, the wiper motor works abnormally in the scope of this recall. In extreme cases, the vehicle may appear left and right wiper interference phenomenon, there is a safety hidden danger. Dongfeng Automobile Group Co., Ltd. passenger car company will be recalled within the scope of free maintenance, in order to eliminate safety risks.

Dongfeng Fengshen A9 is a flagship model launched by Dongfeng Automobile for high-end positioning. It was launched in April 2016. it is located in medium and large cars with a price of 17.97-219700 yuan, which is not low for a domestic car. Even if Dongfeng A9 is built on the same PSA EMP2 platform as the new generation Citroen C6, the price difference is only 10, 000 yuan compared with Citroen C618.99. What's more, one is a domestic brand and the other is a joint venture brand, which naturally doesn't sell well.

Even if it is expensive, there is no quality support. In October last year, a number of car owners gathered in front of the gate of Wuhan Dongfeng passenger car factory to pull banners to safeguard their rights. As many as 70 rights owners are actually Dongfeng A9 owners in Wuhan. According to car owners, Dongfeng A9 engine common fault is also a big problem, such as fault lights are always on, engine cylinder missing, engine jitter and other problems often occur. Some car owners can still drive normally when there is a failure light, and some car owners can not get into the car directly. for more than a year, the communication between car owners and manufacturers has not been fundamentally resolved.

It is understood that in early August last year, 4S stores installed data acquisition devices in their cars to analyze vehicle faults, and promised to give test results within half a month, but so far there has been no answer.

There are many major faults, and there are also many minor faults, such as battery, wiper failure, and so on. Dongfeng did not recall the vehicle until now, only because of the wiper problem, but there was no news of the engine problem.

The anti-ding work, which took four years of research and development, did not successfully help Dongfeng's independent high-end breakthrough. According to data, Dongfeng A9 sold only 300 vehicles last year, and accumulated sales of 200 vehicles from January to September this year, and the phenomenon of zero sales for several months in a row, can not contain the decline.

It is not only Dongfeng A9 that does not sell well because of quality problems, but also the sales volume of Dongfeng God is also difficult to make a breakthrough. In the final analysis, it is still a product quality problem. In addition to the above rights protection of Dongfeng A9, the quality of other products of Dongfeng Fengshen is also frequently exposed.

At present, the 2019 Fengshen AX7, the best model sold by Dongfeng Fengshen, has many problems, such as abnormal engine noise, high fuel consumption, abnormal gearbox setbacks, unstable idling and so on. This makes his situation even worse. As for the 2018 models on sale, there are cases of increased oil and steering system jitter.

According to Dongfeng Motor, it released its third quarter 2019 results. According to the financial report, Dongfeng Motor's operating income in the first three quarters was 9.94 billion yuan, up 7.57 percent from the same period last year. The net profit belonging to shareholders of listed companies was 332 million yuan, down 19.76 percent from the same period last year.

As of September, Dongfeng Motor had achieved only 64% of its target of 4 million vehicles, more than 1.4 million vehicles short of its annual sales target and a downward trend compared with last year. It means that it may also be difficult for Dongfeng Motor to meet its sales target this year.

The carelessness to the product quality will lead to the frequent protection of users' rights and the reason why it is difficult for sales to rise. And if Dongfeng Fengshen does not mention the product quality, it will be difficult to "revitalize" in the next two years.

At present, consumers pay more and more attention to consumption upgrading, but consumption upgrading is not like AX7, A9, the appearance and interior decoration configuration, the car body price increase will be able to meet the consumption upgrading consumers. The most important thing is to do a good job in "invisible" places such as vehicle quality and vehicle quality, which is the real product upgrade.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat