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In the face of the car market under the cold winter this year, luxury cars can still maintain the trend of growth. Audi recently released its third-quarter results, showing that Audi's revenue in the first three quarters was 41.3 billion euros (325.01 billion yuan), down 6.8 percent from 44.3 billion euros in the same period last year. Operating profit was 3.239 billion euros (25.45 billion yuan), up 12.8% from 2.871 billion euros in the same period last year.

Among them, in the third quarter, Audi brand had revenue of 12.571 billion euros and operating profit of 938 million euros in the third quarter, up 752 percent from 110 million euros in the same period last year. It is not difficult to see that Audi is in a state of recovery.

Audi officials said revenue fell, while financial indicators and the decline in global sales were affected by adverse factors such as the implementation of the Global Light vehicle Test Code (WLTP), the replacement of new models and the sluggish economic environment. On the other hand, it was fined 800 million euros by the second Procuratorate of Munich, Germany.

2019 will not be a record year. 2019 will still be a test for the auto industry. But we can still remain resilient in strong headwinds. " Audi board member Alexander Seitz (Alexander Seitz) said.

In terms of sales, Audi delivered 451000 vehicles worldwide in the third quarter, down 3.6 per cent from a year earlier; global delivery in the first nine months of 2019 was 1.357 million, down 50, 000 from 1.408 million in the same period last year.

It is worth noting that Audi achieved profit growth in the face of declining sales, which is contrary to Tesla's high sales and low profits this year.

This is mainly due to the improvement of its profit margin, and Audi's transformation plan implemented a number of measures in the first three quarters of this year, increasing its operating performance by 1.3 billion euros. Since the launch of the project in 2018, the transformation plan has released more than 3.3 billion euros.

Audi's profit margin in the first three quarters was 7.8 per cent, up from 6.5 per cent in the same period last year; pre-tax profit increased to 36.68 million euros and had a net cash flow of 3.271 billion euros.

There is a big gap between Audi and Mercedes-Benz (1.725 million) and BMW (1.6014 million) in the first three quarters of this year, and even if Audi starts to catch up after June, it is not expected to surpass it this year. However, in the face of the depressed environment of the global automobile industry, many car companies have cut their profit margins in order to increase sales, resulting in losses. Audi can still achieve profit growth even if sales decline.

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