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The German luxury troika, Mercedes-Benz and BMW often tease each other, while Audi claims that it is "better to be alone" and is essentially left out, a delicate relationship that is often used as a hot topic. Of course, this kind of relationship between them is not only rivals, but also friends, so that consumers around the world have seen the profound friendship between German luxury car companies for a century. Well, BMW is flirting with Mercedes-Benz again!

During Halloween, BMW's official US account posted a tweet, "Now every car can dress up as its favorite superhero." to the effect that "now all cars can play their own superheroes." The picture shows a Mercedes-Benz wearing a BMW coat, and BMW USA does not forget @ Mercedes-Benz USA.

BMW is really merciless, the planner analogy is the hero of Mercedes-Benz, severely criticized Mercedes-Benz.

The official tweet immediately sparked a debate between BMW fans and Mercedes-Benz fans, with some Audi fans saying: without Audi.

Of course, this picture has different interpretations in different scenes, and it is relatively easy for Mercedes-Benz to fight back. It is worth noting that the Halloween advertisement released by BMW is like a satirical advertisement between Pepsi and Coca-Cola.

There are many similar memories of BMW and Mercedes-Benz. Ditte Dieter Zetsche, who has been at the helm of Daimler for 13 years, officially retired in May and stepped down as chairman of Daimler's board and global president of Mercedes-Benz. BMW officials specially produced a short film to pay tribute to Zetsche. This short film is ostensibly a tribute to the retired Dr. Zetsche, but in fact it is not simple.

The protagonist in the video is not the real Dr. Zetsche. BMW has found a very similar actor. On his last day at Mercedes-Benz headquarters, Zetsche received applause from all the staff, took off his badge and waved goodbye to Mercedes-Benz employees, and then sat on a Mercedes-Benz S-Class and left the headquarters with a slightly sad picture. The most creative thing about the BMW video is that Zetsche came home and drove a BMW i8 out of the garage, "Free at last (finally free)."

Mercedes-Benz official also responded: the actors are good, I'm glad to make you more creative.

BMW China also released the short film with the caption "Mercedes-Benz Life, BMW companionship", and Mercedes-Benz officials also signaled their respect. However, the neglected Audi can only respond: it is better for me to be alone.

BMW and Mercedes-Benz compete in advertising copywriting, and reality also regards each other as competitors. In mid-August, Harald Kr ü ger, former chairman and CEO of BMW, officially stepped down and was replaced by Oliver Zipse, head of production. On his first day in office, Chipze sent an internal email to employees urging them to accept change and find innovative ways to help the company surpass rival Mercedes-Benz, Reuters reported.

"We don't always have to be first, but we almost certainly have to be far ahead of our competitors in everything we do," Chipze said. This applies not only to products and services, but also to our processes and company structure, as well as our costs. " Chipze also said that BMW has narrowed the sales gap with Mercedes-Benz and is ready to launch more models.

According to their respective sales reports, Mercedes-Benz brand global cumulative sales of 1.725 million vehicles from January to September, an increase of 0.6% over the same period last year, temporarily ranking first among luxury brands. Total sales of the BMW brand were 1.6014 million, up 2.2 per cent from a year earlier. The Audi brand fell 3.6% year-on-year, delivering 1.357 million vehicles worldwide.

It is worth noting that Mercedes-Benz has won the top spot in global luxury car brand sales for three consecutive years since 2016, which belonged to BMW in the 11 years before 2016.

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