AutoBeta(AutoBeta.net)03/16 Report--

During the two sessions, the State Council will definitely deepen the reform of value-added tax. On April 1, the policy of reducing the rate of value-added tax in China will be formally implemented, reducing the current tax rate of 16% in manufacturing and other industries to 13%. The current 10% tax rate in transportation, construction and other industries will be raised to 9%.

In response to the VAT reduction policy, Mercedes-Benz took the lead in the publicity department to cut prices. Mercedes-Benz sales and Service Co., Ltd. announced that from March 16, it will cut ahead of schedule the recommended retail prices of all models sold by Mercedes-Benz and smart in Chinese mainland, with the maximum drop of 64000 yuan for the AMG model, 60000 yuan for the Maybach model, 40000 yuan for the Mercedes-Benz model and 7000 yuan for the smart model.

As early as March 2018, the State Council reduced the VAT rate from 17% to 16% in manufacturing and other industries, and from 11% to 10% in transportation, construction and other industries. The re-adjustment of VAT also made clear the government's determination and efforts to reduce the burden on enterprises and stimulate market vitality. In the automobile industry, from the consumer level, reducing VAT will help to reduce its consumption costs, and consumers will also become the direct beneficiaries. Now Mercedes-Benz is the first to respond to the VAT reduction policy, and the prices of the whole system of models are reduced. It is believed that many car companies will follow.

Sales of the Mercedes-Benz + Smart brand in China increased 11% year-on-year to 653000 vehicles in 2018, and China continues to be the largest single market for Mercedes-Benz in the world. In January, Mercedes-Benz set a historic sales record in the Chinese market, with monthly delivery of 71697 vehicles, an increase of 4.8% over the same period last year. Long-wheelbase C-Class and E-Class sedans both achieved double-digit growth and are still the main sales force of Mercedes-Benz in the region.

This year will be the "year of SUV" of Mercedes-Benz. According to its plan, Mercedes-Benz will launch more than 15 models, including the new GLS, the new GLE, the new GLC L, the new GLA, the EQC and other 10 SUV. Among them, the EQC, the first pure electric model of the Mercedes-Benz brand, will be officially listed in China at the end of this year, when it becomes the first domestic medium-sized pure electric SUV in the German BBA. Beijing Mercedes-Benz has set a sales target of 560000 vehicles in 2019, coupled with nearly 200000 imported Mercedes-Benz cars, Mercedes-Benz is expected to sell more than 730000 vehicles in China this year.

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