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The Federation of passengers today released a ranking of passenger car manufacturers in October, with five independent car companies collectively listed in the top 15 rankings. According to the data, sales in the domestic passenger car market reached 1.843 million in October, down 5.7% from the same period last year, up 3.5% from January to October, down 8.3% from a year earlier, and the double-digit decline has been stopped. independent brands ushered in a time to stop falling and pick up.

According to the ranking of automakers, FAW-Volkswagen, SAIC-Volkswagen and SAIC-GM were still in the top three in October; Geely overtook Dongfeng Nissan to return to fourth place on the list; Japanese car companies slowed down, and Toyota's two joint ventures fell out of the top 10 again; in addition, Chery became the company with the highest growth rate among the car companies on the list this month, together with five independent car companies.

(passenger cars refer to cars, SUV and MPV, and the statistics are the domestic retail sales statistics of the Federation of passengers.)

Germany and Japan become the mainstream.

Under the continuous cold winter of the domestic car market, German and Japanese cars maintain the growth trend, which is due to the advantages of brands and products. Among them, Volkswagen occupies an absolutely dominant position in China's market share, and the sales of North and South Volkswagen remain stable, accounting for more than 1 big 5 of domestic passenger cars in October.

While Volkswagen is looking for a brand rise, it is also driving the low-end car market. Jetta brand is a new low-end car brand launched by FAW-Volkswagen this year, which competes with the independent car market. VA3 and VS5 perform well after their launch, and the VS7 model will be launched at the end of the year. FAW-Volkswagen maintained its overall growth trend with SUV products, Audi brand sales growth and the launch of new Jetta-branded cars, with October sales reaching 195200 vehicles, up 11.4 per cent from a year earlier.

SAIC-Volkswagen performance is mediocre, and FAW-Volkswagen opened a gap of 15000 vehicles, mainly affected by the continued downturn of Skoda brand. In addition, SAIC-Volkswagen also has the opportunity to be electrified. Today, SAIC-Volkswagen's new energy vehicle plant in Anting, Shanghai, will first put into production pure electric models on the Volkswagen MEB platform.

In terms of Japanese car companies, Dongfeng's daily production and sales were stable, but it was overtaken by Geely in October and fell to fifth. Honda's product problems and recalls highlighted, but sales increased thanks to the hot market for leading models and the continued launch of new products, with Dongfeng Honda ranking eighth at 80, 000 vehicles, down one place from the previous month, while Guangzhou Auto Honda sold 68000 vehicles, and the new compact SUV- Haoying will go on sale at the end of November to further complement the product line.

Toyota has failed to make it into the top 10 for two months in a row, mainly due to a low sales base, tepid new cars and a market gap caused by a replacement of models, resulting in little growth or even a decline in sales. Among them, FAW Toyota sold 54258 vehicles in October, down 8.9% from a year earlier.

GM and Hyundai have the biggest declines

In 2019, SAIC GM sales continued to decline, almost counterattacked by Geely in October, the difference between the two is only 372. Although SAIC GM's position in third place remained unchanged, the overall market decline remained large, with a 6.6% drop in October and a 13.4% drop from January to October. SAIC GM's Buick, Chevrolet and Cadillac brands play an obvious role in price reduction at the end of the market, but maintain limited sales, so SAIC GM has accelerated the listing of new products. This year, there will be Buick Anke Banner, Chevrolet Trailblazer two medium and large SUV, Cadillac CT5 will also be listed.

SAIC GM Wuling continued to decline more than 20% of the market, further evidence of the MPV market continues to shrink the market status quo, Baojun auto focus on brand rise and passenger cars, but the car market in the cold winter low-end car market is still a big impact.

In addition, sales of Beijing Hyundai, represented by Korean car companies, fell 16.7 per cent in October from a year earlier to 56000 vehicles. From January to October, Beijing Hyundai sold 568000 vehicles, down 4.2% from a year earlier, and the market is generally lukewarm.

Five independent car companies are on the list.

In October, five independent car companies were collectively on the list, including Geely, Great Wall, Changan, Chery and SAIC, of which Chery rose to 14th in the ranking of new cars.

Geely basically stopped falling in October, with sales of 127200 vehicles and more than 1 million in the first 10 months. Geely has launched a number of new product segments this year, as well as geometric brands in new energy vehicles, but overall sales are still down, picking up in October. Among them, Geely released data show that Dihao sold 18000 vehicles that month, Boyue 20, 000, colorful 13000, and a total of 14000 Lecker models.

Great Wall is one of the few independent car companies to maintain growth, with Harvard H6 still accounting for the top sales, while Harvard F-series products are gradually increasing. Wen Fei, deputy general manager of Great Wall Motor sales, said: "efforts will also be made to increase the share of F-Series sales in the Harvard brand in the future. In the next three years, relevant plans have been made for medium-term changes, minor changes, annual models, or replacement models. "

Chery's sales have risen in recent months, with the Chery brand selling 50900 vehicles in October, up 20% from a year earlier, making it the highest growth rate among manufacturers on the list this month. Chery achieved sales growth through lower prices and terminal discounts, including 13152 in October for Ruihu 8 and 11198 for the Arize series.

At present, most independent brands adhere to the principle of "giving up profits and not letting the market". Wei Jianjun, chairman of Great Wall Motor, said that as long as the market exists, there is a future, and there is no future to talk about in the market. Therefore, it is necessary to increase marketing efforts, promotion efforts, service efforts, the more stable at this time. Now it is not a question of how much profit, but to give consumers more and better feeling and better experience.

In the sprint phase of the last two months of 2019, manufacturers often step up sales promotion at this time in order to achieve the set sales target as far as possible. There is still great suspense in the ranking of domestic car companies, and there is still an opportunity for independent brands to have an impact, and it is worth looking forward to how the ranking of car companies will change at the end of the year.

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