AutoBeta(AutoBeta.net)11/10 Report--

According to the latest national passenger car sales data released by the Federation of passengers, the market is still in the doldrums in October, with domestic narrow-sense passenger car sales reaching 1.843 million in October, down 5.7% from a year earlier, and cumulative sales from January to October reached 16.626 million, down 8.3% from a year earlier. It is worth celebrating that the market has achieved two consecutive months of month-on-month growth, while the luxury market is still hot. In response to market performance, the Federation also said that the recent demand is not strong, the entry-level consumption is weak, but the consumption upgrade is still there, and the luxury car market can be expected.

From the perspective of specific high-end car models, the BMW 5-Series still sells well in October, and there is also a big gap with the second place, which has been ranked first on the list for many months in a row. With a price strategy similar to that of the 3-Series, many car owners who originally wanted to buy the 3-Series gritted their teeth on the 5-Series, after all, one level less. At the same time, it is also because the new 3 series has just been on the market, has been in the climbing period, the result was exposed due to engine problems, resulting in a decline in sales again.

The most outstanding performance in October is the Audi A6L. Since the replacement of the new car, sales have fallen to the "altar" and have been run over by Mercedes-Benz and BMW until the Audi A6 finally skyrocketed to second place in October this year, surpassing Mercedes-Benz sales for the first time this year. Even if there is not a big gap with Mercedes-Benz C-Class and E-Class sales, it is praiseworthy. It can be seen that the lowest point of Audi A6L sales is only more than 6, 000 units, and now it has almost doubled. Thanks to Audi's continuous preferential terminal price, Audi A6L is expected to return to the first place. It is conceivable that Audi A6L will reach 15700 units in October last year.

The performance of Mercedes-Benz in October is relatively stable, whether it is Mercedes-Benz C-Class or E-Class, has been hovering between 1.2 and 14000, even if Mercedes-Benz's reputation in the domestic market has been getting worse and worse in recent years, it has not been greatly affected. Volvo S90 and Cadillac CT6, as second-tier luxury brands, are not comparable to BBA in terms of sales, but the price-for-volume strategy works well and has achieved continuous growth, while Volkswagen's Pfion is only a nominal existence.

In terms of high-end SUV, Audi Q5, which also keeps making profits on terminal prices, continues to sell well and occupies the first place for several months in a row. It is speculated that Audi A6L will also be like Q5. It can be said that as long as the discount is in place, there is no sales that cannot be achieved. Mercedes-Benz GLC, which does not cut prices for sales, is closely followed by Mercedes-Benz, which has a strong brand, while the BMW X3 lags behind the first two, but it has the biggest increase of 75 per cent of all models.

The rest of the high-end SUV models are also doing well, showing a growth trend, only Toyota's Prado is declining, mainly because the model on sale does not launch the national 6 model, which largely limits consumers' desire to buy. There is also a skyrocketing Land Rover Shenxing, which can be said to be able to buy Land Rover at a price of just over 300000, which is not a small attraction. However, Land Rover said it will not join the price war in China, and it is not known whether it will be able to buy such a "cheap" Land Rover in the future.

Overall, the October sales rankings have once again confirmed that even if the car market remains depressed, the luxury market continues to rise and consumers have a growing desire to switch to high-end products. At the same time, we can see that the sales volume is proportional to the price, and the sales volume is as high as the profit.

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