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Audi poached former BMW director Dussman, hoping to eliminate the impact of "emission gate" as soon as possible.

2024-11-05 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)11/10 Report--

Marcus Dussmann, the former global head of procurement and suppliers for BMW, will become chief executive of Audi, Volkswagen's luxury brand, according to German media, citing people familiar with the matter. Volkswagen's supervisory board is expected to make the decision on November 15. Dusman will take office in April next year at the latest.

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According to the data, Dussmann was born as a powertrain R & D engineer, served as a Mercedes-Benz V12 engine design engineer from 1992 to 1995, and served as head of engine technology at Aachen engine Technology Co., Ltd., Germany from 1995 to 2003. head of diesel engine development department of Stuttgart DaimlerChrysler in 2003; head of development of BMW Sauber F1 team in 2007; responsible for procurement and supplier network in 2006

It is understood that Dusman's contract with BMW ended on September 30 this year, and BMW has said that Dusman will not be able to renew his contract with BMW for personal reasons.

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It is worth noting that Volkswagen Group announced as early as July last year that it had decided to hire Dusman as CEO of Audi, but due to the restrictions of Dusman's contract with BMW Group, Dusman was unable to work for Audi, and BMW rejected the request to terminate Dusman's term early.

Volkswagen admitted in the United States in September 2015 that it had installed cheating software on some diesel vehicles to evade stringent emission tests, which affected 11 million vehicles and led to the outbreak of the Volkswagen "diesel emission door" scandal.

In May 2018, Audi stopped delivering A6 and A7 models with specific diesel engines after discovering unknown problems with emission software. In June of the same year, Steed, former chief executive of Audi, was arrested by prosecutors on suspicion of concealing relevant data in diesel emissions cheating.

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Shortly after Steed's arrest, Audi Global appointed short, global head of sales and marketing, to the position of CEO, effective January 1, 2019. However, short is more like being appointed in the face of danger. in fact, it can be seen from BMW's poaching of Dusman that short's role as CEO of Audi can be seen as a delaying tactic for Volkswagen, which has been looking for a more suitable candidate for the job since he became CEO of Audi. As a result, once Dusman takes over as CEO of Audi, short's future is uncertain and may remain on the Audi board or leave Audi.

From January to October, Audi sold 1506250 cars worldwide, down 1.2 per cent from a year earlier, according to official figures released by Audi. Global sales in October were 149150, up 26.8 per cent from a year earlier. Sales in the Chinese market reached 551194 from January to October, up 2.1 per cent from a year earlier. Sales in China were 60154 vehicles in October, up 6.0 per cent from a year earlier.

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In terms of financial results, Audi's revenue in the first three quarters was 41.3 billion euros (325.01 billion yuan), down 6.8 percent from 44.3 billion euros in the same period last year, while operating profit was 3.239 billion euros (25.45 billion yuan), up 12.8 percent from 2.871 billion euros in the same period last year.

Affected by the "diesel door", Audi sales decline at the same time, but also face huge fines. With the stringent emission standards of various countries, it is almost impossible to directly address the impact of "emission gates" on brands, which is why Volkswagen and Audi have been plagued by scandals for years. Audi wants to "poach" BMW engine experts, in large part in an effort to eliminate the adverse effects of previous emissions scandals.

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