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In the face of the global electrification era, the major multinational car companies are planning how to transform, but also face high research and development costs, have to replan their future development strategies, and layoffs often become one of the group plans.

Foreign media reported that Daimler's new CEO Ola Kaellenius will unveil the latest strategy, which may include cost-cutting measures, and will cut 1100 management positions worldwide, accounting for about 10% of its total management, and said the group believes that only in this way can it remain competitive in the future.

A spokesman for Daimler's labor committee declined to comment on the report. It said: "We are in constructive negotiations with employee representatives and cannot comment on speculation." Details will be disclosed during Daimler Capital Markets Day.

A poor start to the year forced Daimler to lower its profit target for 2019, but global deliveries of Mercedes-Benz cars have improved in the past few weeks. According to Daimler in the third quarter of this year, the group's revenue in the third quarter of this year was 43.27 billion euros (333.44 billion yuan), up 8 percent from the same period last year; profit before interest and tax also reached 2.69 billion euros (20.72 billion yuan), up 8 percent from the same period last year; the group's net profit was 1.813 billion euros (14.3 billion yuan), up 3 percent from the same period last year.

It is worth noting, however, that the profit margin of its Mercedes-Benz brand fell to 6% from 6.3% in the same period last year, and due to fines and recall costs related to the 4.2 billion euros "emission gate", this year's profit before interest and tax will also fall sharply from the same period last year, with a loss of $1.3 billion in the second quarter of this year, the company's first loss since 2009.

It is understood that Kang Linsong's layoff plan will cut 10, 000 people from the current 298700 employees, and this plan will enable Daimler Group to save 6 billion euros (46.23 billion yuan) in costs by 2021.

At the same time, in order to keep ahead in the future competition, Daimler Group plans to increase its investment in the electrification field, and the future group will invest up to 10 billion euros (77.06 billion yuan) in the "EQ motorized brand".

Now the global auto industry is in a cold winter. In the first half of this year, car sales in China, the United States, Europe, India, Japan and Russia all fell in the world's major auto markets.

In the cold winter of the car market, Daimler is not the only one planning to lay off staff. Previously, a number of multinational car companies, including Volkswagen, Nissan and BMW, survived the downturn by laying off staff and closing factories. According to statistics at the end of June this year, auto companies in the United States, Japan, Germany, Britain and Canada plan to cut 42000 jobs.

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