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As major car companies have released sales figures for October, sales of the top three Japanese brands in the domestic market share have also been released. Japanese brand sales are mainly concentrated in Toyota, Honda, Nissan and Mazda, which showed different trends in October.

Judging from this month's data, only Honda achieved sustained sales growth, showing double growth compared with the same period last month, while the other three brands all showed varying degrees of decline.

In terms of specific brands, Honda's sales remained strong in October, with Dongfeng Honda soaring 11.7% in October, boosting Honda's sales significantly, thanks to the high popularity of the leading model market and the continued launch of new products. In terms of specific models, Accord, Ling Pai, colorful Zhi, XR-V, Civic and CR-V sold more than 10,000 models in October, of which Civic sold more than 20, 000 vehicles.

With Honda's continued two-car strategy, Guangzhou Auto Honda's new SUV Haoying, which is also Dongfeng Honda's sister homologous model, is equipped with a 1.5T fuel version and 2.0L hybrid version, with an official pre-price of 180000 yuan. In addition, the popular Honda Civic hatchback version has been confirmed in China and is expected to make its debut in the first half of next year.

Toyota, by contrast, performed less prominently this month, selling 120000 vehicles in September, down 7.6 per cent from the previous month. As the best-selling model, the Corolla is in a period of climbing, it has risen from the top 10 after its launch to fourth on the car list, and it is likely to return to the front position over time. In addition, the new RAV4, which has been very popular, will go on sale at the end of October, and the sales of the "overpriced" RVA4 will also be announced next month.

Toyota has been expanding its sales in China. Demand in China, the world's largest car market, has been strong for Toyota's newly upgraded Leiling, Asian Dragon and Camry, as well as its luxury brand Lexus ES. The Chinese market contracted in the second year, despite slowing economic growth and tighter car emission standards. But Kon, Toyota's chief operating officer, also said that sales in China are good, the Corolla is very popular, and hybrid cars are becoming more and more accepted by the market. "our share is not big, but we are catching up."

Dongfeng Nissan is one of the "three swordsmen", but it has been lukewarm among the three major brands, and there is a big gap between domestic sales and the former two. Dongfeng Nissan sold 108026 units in October, up 1% from the same period last year; sales in the passenger car sector all increased compared with the previous month. The light commercial vehicle sector, which includes Dongfeng Motor Co., Ltd. and Zhengzhou Nissan, sold 16523 units in October, down 15.7% from a year earlier.

As Dongfeng Nissan's best-selling Xuanyi, the use of "in-house sales" in order to remain in the second place in the car list, its Qijun has not been replaced for many years, it also gives a lot of profit on the terminal price. And the sound of nature, which has a dynamic shape, seems to have lost the consumer group with a steady style in the past, although it has exceeded 10,000 in three consecutive months, but it has dropped a lot compared to before.

Affected by the weak product line, Mazda's performance in the Chinese market in recent years is not very satisfactory. So far, Mazda has only achieved 67.25% of its target, only two months before reaching its annual target. As to whether Mazda can meet this year's sales target of 270000 vehicles, Mazda said that with the appearance of new products, it is believed that Mazda's overall sales will reverse before the end of the year. In terms of sales, Mazda is still too confident.

The volume of price reduction and the increase of new car effect are the usual methods for car companies to sprint at the end of the year. But Mazda does not consider it and has been selling in an "independent" style. It also said that in the first half of the year, it depends on the volume of old products, and in the second half of the year, Mazda adheres to value marketing and does not participate in the price war to increase sales.

Generally speaking, Japanese brands occupy a large market share in China and continue to sell well even in the car market downturn, thanks to its cost-effective title. However, the growth rate of Japanese brands has also slowed recently, and the decline in sales compared with the same period last year reflects different market trends.

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