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From imitating Toyota to teaming up with Toyota, netizens: the previously designed car logo needs to be used.

2024-11-05 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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Recently, BYD and Toyota announced an announcement that they signed a joint venture agreement to set up a research and development company for pure electric vehicles. After nearly four months of silence, Toyota BYD cooperation has finally made new progress, which can be said to have attracted the attention of the whole industry. After all, one is a "network celebrity" in the hybrid world, and the other is the leader of domestic new energy vehicles, and the two sides will join hands to build electric cars. How can this not be a big news?

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From everyone's point of view, Toyota has always been a hybrid power. since it first showed the hybrid system to the outside world in 1997, it has formed a large-scale and complete product line, and the cumulative global sales of hybrid models have exceeded 9 million. Why would such a powerful new energy leader find BYD to cooperate?

In fact, when Toyota started thinking about electric cars, Toyota thought consumers would not need them, because Akio Toyoda once said that "roads make cars" is applied to the topic of electric cars, that is, when the society needs electric cars. Toyota will produce electric cars. Toyota's technical accumulation in the electronic control system also makes it less difficult to change to an electric car.

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Unlike hydrogen energy, the main problem with electric cars is the battery. Previously, the Ni-MH battery used by Toyota in the HEV model, shallow charge and shallow discharge condition, the battery life problem is not so prominent. However, for lithium-ion batteries used in pure electric vehicles, high-power charge and discharge, full discharge, these operating conditions for the battery life is not a small challenge.

So Toyota adopts a more cautious strategy, and Toyota will not make a pure electric car until it can develop a battery that meets Toyota's standard decay life. But in the battery research and development needs to pay more time and effort, in order to develop a suitable battery, Toyota in the global network of technology partners. And BYD, Ningde era, the two battery manufacturers with a very high industry status in China, have the premise of this cooperation.

As early as July 19 this year, it was announced that BYD and Toyota would reach a cooperation on the joint development of electric vehicles, and began to explore the development of pure electric vehicles and power batteries. Pure electric models involving cars and low-chassis SUV and the required power batteries are scheduled to be launched in China by 2025.

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From a technical point of view, Toyota does not think it lags behind in electrified technology. But from a market point of view, especially in pure electric vehicles, Toyota is really too slow. However, faced with the trend of vigorously promoting electrification in China, Toyota's hybrid system has not been included in the ranks of new energy, which makes Toyota somewhat "anxious".

As one of the partners, BYD has a certain position in the global new energy vehicle market, not only winning the top spot for many years in a row, but also the only car company that has mastered the three core technologies of battery, motor and electric control.

Although BYD won all over the world with a fake Corolla when it first got involved in the automotive industry, BYD is now a leader in the field of new energy. BYD and Toyota teamed up to build electric cars, which also shows that homegrown brands have reached a new milestone, and BYD can also become famous.

According to the announcements of the two sides, the new R & D company will be established in China in 2020, with 50% investment from each side, and will carry out related business such as the design, research and development of pure electric vehicles and the platforms and parts used by the vehicles, and launch new pure electric models on this basis. The new company is an R & D company, which will be officially established in China in 2020; second, Toyota and BYD will each contribute 50%.

As for the new car launch, whose "body" and whose "logo" are used is also unknown. However, some netizens are very confused about the new brand naming, whether it is called "Biya Tian" electric car, or "Feng Bi" electric car? Or is it a Bifeng electric car? It seems that this is to drive crazy consumers, ah, always feel that the name after the combination of the two is not easy to choose. Some netizens said that the new LOGO designed for BYD could also be used; it can be seen that the designer is still very prescient.

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All in all, both sides take what they need in this cooperation. Now, in the face of Tesla and other multinational car companies launching an electric vehicle offensive in China, the market pressure is increasing. Since July this year, the domestic new energy market has declined for three consecutive months, and BYD's sales have also been affected to a certain extent. BYD's cooperation with Toyota will also help to improve the quality and brand of new energy vehicles.

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