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For the launch of new cars, many automobile enterprises will use various "unique skills" to highlight the quality level of their own models. Stunt marketing is an indispensable operation for each automobile enterprise. In order to show the performance of vehicles, automobile enterprises and dealers will make a good interpretation of the excellent side of the products.

Recently, a picture suspected of Chery's Jietu new car was circulated on the Internet. This time Chery used the simplest and most rude marketing method-car door. It can be seen that there is a staff member sitting on each door of the new car. Under the condition of keeping the door and hinge from deforming, the more people standing on the door, the better the quality.

Obviously, this seems to be insulting the IQ of consumers, and some netizens said that it was 9102 years ago and still using such a method? Some netizens even said that they had been corrupted by the public.

It is also true that Volkswagen first invented the marketing case of stepping on the door. From Jetta stepping on the door to stepping on the door, Volkswagen seems to use this kind of technique to let the public know that its vehicle rigidity is good and the door is safe. This way has been accepted by 4S shops of many brands in China and displayed unscrupulously.

However, industry insiders have shown that stepping on the door does not verify whether a car is safe, because more force is absorbed by shock absorption, if the car is erected, the force of two people is enough to deform the door.

Such as this "alternative" marketing strategy there are many, such as helicopter dumping Pentium, pull the Roewe and so on, actually from the formal collision test can be closer to the actual use of the impact situation, and this kind of "gimmick" marketing or try to avoid, after all, today's consumers have been very rational, relying on the quality of the product itself, with the existing collision system to explain this problem, sometimes actually more convincing.

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