AutoBeta(AutoBeta.net)11/11 Report--

According to the sales express released by Jianghuai Automobile, the sales volume of Jianghuai Automobile in October this year was 32,700 vehicles, down 2.44% year-on-year; the cumulative sales volume from January to October was 353,500 vehicles, down 10.52% year-on-year.

In terms of specific models, SUV sales in October were 6718, up 22.46% year-on-year. 1-10 The cumulative monthly sales volume was 77615 vehicles, down 1.15% year-on-year; the sales volume of MPV models in October was 3704 vehicles, down 10.96% year-on-year. 1-10 The cumulative monthly sales volume was 32297 vehicles, down 35.36% year-on-year; the sales volume of sedan models in October was 1162 vehicles, down 73.12% year-on-year. 1-10 The cumulative monthly sales volume was 28909 vehicles, down 23.72% year-on-year; among them, the sales volume of pure electric SUV in October was 3499 vehicles, down 49.02% year-on-year; the cumulative sales volume from January to October was 52527 vehicles, up 17.69% year-on-year.

According to the published sales data, in addition to SUV models growth in October this year, MPV and cars have experienced varying degrees of decline. It can be seen that even under the drive of "Silver Ten", the sales volume of Jianghuai Automobile is still poor.

However, it is not easy to achieve such results when Jianghuai Ruifeng S3, Ruifeng S4 and other models have little advantage over similar models. In addition, according to Jianghuai officials, Jianghuai Volkswagen's first compact car Jiayue A5 will be officially launched on the eve of Guangzhou Auto Show, with a pre-sale price of 848 - 115,800 yuan.

However, the official map of this car was labeled "imitation" shortly after it was released. Some netizens said that the front face of Jiayue A5 is very similar to Maserati's front face, and the front grille is similar to the new K3. However, there are differences between the two cars carefully. The whole connection between the front headlights and the air intake grille is still Jianghuai's "Treasure Bottle" family design, but this time the original horizontal air intake grille has been replaced with a vertical shape, coinciding with the brand-new Kia K3 hit the face.

It is worth mentioning that Jianghuai Automobile has not developed for a short time in the field of new energy vehicles, but there are also many problems. Most of the brand-new electric vehicle models owned by Jianghuai Automobile are transformed from fuel models, lacking innovation and technology, so they are also labeled as "changing the soup without changing the medicine" of Jianghuai New Energy.

It is understood that last month, Jianghuai Volkswagen joint venture of the first new energy vehicle Sihao E20X officially listed, but the car can not be very good to attract consumers 'attention, although Jianghuai and Volkswagen co-production, but this car did not carry Volkswagen logo, lost a lot of advantages. In addition, this model is transformed from the Jianghuai iEV7S, and its performance in all aspects is basically consistent with that of the iEV7S.

The electric products of Jianghuai Automobile are positioned in the low-end category, where the competition is mixed, and the benefits of single vehicles are meager, which cannot support a long-term continuous development state. Sihao as Jianghuai iEV7S standard transformation products, obviously can not bring the kind of qualitative leap from Jianghuai to Volkswagen in product strength, with the "Volkswagen" word-of-mouth marketing strategy, up to now the network dealers are very slow, as for the new car situation will also face challenges.

It has been 15 years since JAC announced its entry into the car market in 2004, but now it is declining, with declining sales, profit losses, low innovation and product quality problems.

Since the second half of 2018, after China's automobile market has continued to decline, it is difficult for some automobile enterprises with insufficient product strength and weak brand reputation to achieve sales growth. Jianghuai Automobile is one of them. Up to now, the sales volume of Jianghuai Automobile is still declining, and the net profit of the company is also continuously losing money. In addition, frequent quality problems make Jianghuai Automobile's situation more and more difficult. How to reverse the loss as soon as possible and how to realize the positive growth of sales volume have become a big problem for Jianghuai Automobile.

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