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Lexus introduced a MPV model, the Lexus LM, at the Shanghai Auto Show in April 2019. however, netizens' attention is not on whether the product is amazing or not, but on the official pricing in the future and how much the market will increase. After all, its younger brother Toyota Elfa will have to increase its price by 300000.

Today, industry insiders revealed on the Internet that some domestic dealers of Lexus LM300h are currently offering a starting price of 2.18 million, and the first batch of cars will arrive at the port in February next year. Moreover, the rate of increase has not been determined.

First of all, look at the reaction of netizens, it is generally believed that "too inflated", more than 2 million to buy 2.5 engines of gasoline cars, including the dealer price increase, the final landing price is really crazy. Industry insiders said, "start 2.18 million, plus taxes and price increases, may also have to choose equipment, rushed to 2.8 million." This price is not impossible, the key is that his brother is doing well in China, how can he lag behind its high-level Lexus LM?

It is worth noting that Lexus LM chose to launch in China, and its main market in the future will also be in China. According to officials, the LM is not a global model, mainly for the Chinese market, as well as parts of Asia.

LM has a new market positioning. Yoshihiro Sawa, president of Lexus International, said at the global debut of the new LM: "with the rapid development of the Chinese market, today's consumers have higher taste requirements. They are no longer satisfied with the functional demands of the vehicle as a means of transportation, but look forward to the compatibility of spacious space, elegant taste and extremely comfortable spiritual space. The new LM is a brand-new model specially built for them, a space that is compatible with work, leisure and entertainment, carrying temperature and storing time. "

From the appearance, we can see the relationship between LM and Elfa, the overall shape and side are very similar to Elfa, based on the upgrade of Elfa. The front part of the face is a Lexus family spindle-shaped intake grille with a large and scary-looking mouth that has always been the style of Toyota's flagship MPV.

The side is familiar with the shape, the LM uses dense spoke rims, and the real car looks small. The rear part is designed with the same penetrating taillights as the latest Lexus model UX, and the shape is more strange.

The interior is the core of the Lexus LM, with a business-style four-seat layout, separated from the front and rear to form a private space. The two seats in the back row are designed for the big boss, equipped with a 26-inch display, a 14L car refrigerator, a rear touch display, and so on.

Many netizens complained that Elfa, who increased the price by 300000, was so overnamed that he was uncomfortable to sit. According to officials, the Lexus LM uses a readjusted suspension and swinging valve shock absorbers to improve comfort.

The first model is the Lexus LM300h, which is powered by the same 2.5L gas-electric hybrid system as the Elfa double-engine / will-double-engine, which matches the electronically controlled four-wheel drive system.

A joke posted on the Internet has a good understanding of the current topic of this car on the Internet. Customer: can I withdraw the car with a 800000 increase? Sales: I'm sorry, sir, but there's no such a big discount.

It can be seen that Lexus LM positioning luxury business cars, price and face will be the focus of the target consumers, coupled with the low production quota, the queuing scene of price increases is also inevitable.

In fact, the problem of Lexus brand price increase has always existed. In September this year, manufacturers also raised the guidance prices of a number of best-selling models, including the ES. The ES guidance price range is 1.1-15000 yuan, and the current price of the whole system is 29.00-483000 yuan.

Take Lexus ES 200 as an example, many dealers increase the retail price by about 30,000 yuan on the grounds of adding project functions, that is, a price increase in disguise, plus the price increase caused by manufacturers, the final starting retail price of ES 200will reach 320000 yuan, and the arrival price may exceed 350000 yuan.

However, price increases and price increases have not affected consumers' enthusiasm for buying. In October, Lexus sold 16324 vehicles in China, up 11.2% from the same period last year. From January to October this year, Lexus sold 160914 vehicles in China, an increase of 21.5% over the same period last year, narrowing the gap with Cadillac. Lexus still ranks second in second-tier luxury.

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