AutoBeta(AutoBeta.net)11/13 Report--

Speaking of advertising, there is a famous saying in the advertising circle, put forward by the famous advertising master John Wanamaker: I know half of my advertising money is wasted, but unfortunately, I don't know which half is wasted.

Today, the famous quote of this advertising master is well reflected in Wechat advertisements. Some netizens said on the Internet that they saw a video advertisement about Audi cars on moments, but the content of the video was Infiniti models, and even the slogans and slogans at the end of the video belonged to Infiniti.

As you can see, the title of the video is about how powerful the Audi Q8 is, while the model shown in the video is Infiniti QX50.

Netizens are also talking about this, some netizens commented that "before Mercedes-Benz and BMW play, without Audi, now Audi is not alone, accompanied by Infiniti." Some netizens commented, "it is estimated that Infiniti will also put in an advertisement to show Audi!" But more netizens think that this is obviously a marketing strategy, usually like this advertising video do not watch, this is good, an advertisement to two brands, but also brought to Weibo, this wave of operation is not a loss!

Volvo can't help but join in the excitement. "my friend, vote for us, too," Volvo said on its official WeChat @ Audi.

Mercedes-Benz posted that "life always makes a little trouble, come and unlock the" B "spare skill: how to correctly post on moments. "

As we all know, the Infiniti brand is a luxury brand established by Nissan in 1989. Infiniti officially entered the Chinese market in 2006. Infiniti moved its headquarters to Hong Kong, China in 2013 and began Chinese production in 2014. Due to low sales, Infiniti plans to move its headquarters back to Yokohama, Japan next year.

The main reason for the low sales of Infiniti is that its models are updated very slowly, and there are many problems with the quality of cars.

Since it started production in China in 2014, Infiniti has developed only two models, the Infiniti QX50 and the Q50L, while compared with second-tier luxury brands such as Cadillac, Lexus and Volvo, these brands have updated their products in the Chinese market much faster than Infiniti.

In addition, it is learned from the car defect website that there are some problems in the quality of Infiniti cars, whether domestic or imported, including cracking of parts, wear of braking system, cracking of tires, engine oil leakage, engine failure to start, and so on.

According to sales statistics, Infiniti sold 33189 vehicles in China from January to October this year, and its Chinese-made models sold 26877 vehicles, an increase of 21.3 percent over the same period last year. Although it is growing compared with the same period last year, in terms of overall sales, the average monthly sales of Infiniti is only 3318 vehicles, which is a far cry from second-tier luxury car brands such as Lexus, Cadillac and Volvo.

In response to current sales and slow car updates, Infiniti said it will launch five models in the next three years, the first of which will be QX50's crossover coupe, or QX55. The other is the upcoming QX60 crossover. Infiniti will also launch three electric vehicles in the middle of the decade, including a crossover and two sedans.

Take a look at Volkswagen's luxury car brand Audi, which has achieved year-on-year growth in sales and profits amid a continuing downturn in the market.

In terms of performance, Audi's revenue in the first three quarters was 41.3 billion euros (325.01 billion yuan), down 6.8 percent from a year earlier, while operating profit was 3.239 billion euros (25.45 billion yuan), up 12.8 percent from a year earlier. In terms of sales, in the Chinese market, Audi sold 60, 000 vehicles in October, up 6% from a year earlier, while Audi sold 551000 vehicles in the January-October period, up 2.1% from a year earlier.

In addition, Audi's first all-electric e-tron will be officially launched on the 18th of this month. The car, which is based on the MLB evo platform, has a pre-price range of 700000 yuan to 830000 yuan and has a range of more than 400km.

With all kinds of suspicions, Tencent Ads issued a letter of apology, saying: it has been found out that at 9: 00 today, when Tencent Ads's automobile industry service provider in East China was docking an advertisement in Ningbo's automobile circle of friends, the advertisement material was misbroadcast. After receiving the feedback, Tencent Ads immediately suspended offline-related ads (suspended at 10:30).

Tencent Ads released the letter of apology, the biggest highlight is "a total of 3959 exposures, a total cost of 202yuan", some netizens said "202yuan released 2.02 million yuan advertising effect."

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