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Kia K5, the "three treasures of losers", has released a new model, can it return to the road of counterattack?

2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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In the domestic brand has not yet seized a large share of the market things, once known as the "diaosi three treasures" in the two models are from South Korea, with the former modeling design and the same level of lower prices, Kia and Hyundai have won the favor of many consumers, among which as the first generation of Kia K5 launched by the name of Kia, monthly sales basically maintained at ten thousand units.

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With the rise of domestic brands and various factors, consumers are increasingly rejecting Korean cars. Now even if the discount of 20,000, monthly sales are only dozens of units, in fact, for this discount after the starting price, still need 170,000 landing price is still a bit high, after all, in this price can choose a lot of models.

Recently, some media released a brand-new Kia K5 official map. Since it is called a replacement model, this change is also very big, because the current model has been launched for nearly three years since 2016. It is reported that the replacement K5 will be listed in South Korea in December, other countries listed time temporarily unknown, domestic at least until next year.

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The replacement K5 still maintains the avant-garde design as always. The concave front middle net cooperates with the lower bumper shape and the headlights are visually very flamboyant. The interior of the headlights adopts independent lamp group settings, and the LED light band is the most bright spot in the "S" shape, which continues to the front fender.

With a slip-back profile on the sides, the iconic chrome roof molding remains, directly around the rear. In terms of body size, the length and width of the new generation K5 are 4905mm and 1860mm respectively, and the wheelbase reaches 2850mm, which is longer than the current model. The tail design uses a through-tail lamp, and the interior light band design is a dotted line design.

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At present, the official only announced the preview of the new generation K5 interior. It can be seen that the interior design of the new car focuses on simple technology, equipped with connected all-LCD instrument and central control touch screen, and the electronic handle adopts knob type. As for the power, the official has not revealed the power configuration of the new generation K5.

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For the design of new cars, it seems that many netizens also recognized, of course, good or bad is also different from person to person. However, no matter how good the new car looked, the current Korean car had lost its original status. There is no market, the price positioning is higher than that of domestic brands, not only that, but also encountered problem recall. Since its launch in 2016, KX5 has been recalled several times due to dual clutch gearbox, rear traction arm of vehicle, high oil level, etc.

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It is worth mentioning that, according to the October sales results released by Kia, Dongfeng Yueda Kia achieved retail sales of 24,583 units in October, up 34% month-on-month, and has achieved month-on-month growth for four consecutive months. Thanks to the new generation of K3, Huanchi, and the new smart run driven by the realization of sales recovery. Obviously, it can be seen that only Kia gives sincerity in price, sales can be picked up, as for whether the new K5 can reverse attack is also dependent on the terminal discount given by Kia.

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