AutoBeta(AutoBeta.net)11/13 Report--

Brilliance BMW's new 3-series continued its sluggish sales in the second half of the year, with sales of 8594 vehicles in October, down 17.5% from a year earlier and only 64.1% of Mercedes-Benz's C-Class sales, according to FIFA data. However, due to brilliance BMW's new 3-series increased discounts, its sales also showed month-on-month growth in October. From January to October, brilliance BMW's new 3-series sales were 88122 vehicles, down 19.4% from a year earlier. In contrast, its rivals Mercedes-Benz C-Class and Audi A4L sold 137248 and 140619 vehicles respectively, up 8.2 per cent and 4.6 per cent year-on-year.

The reason for the continuous decline in BMW's new 3-series sales is not only related to the market environment, but also related to the car itself.

Through the understanding of its configuration, we know that although the new 3-series engine of BMW has a certain improvement compared with the old model, it is still a 2.0T engine.

BMW's new 3-series also canceled the defensive tilt. What is the anti-tipping pole? The rear anti-tilting bar will use the elastic force of the rod to restrain the roll of the vehicle when the posture of the body will tilt when the vehicle is over the corner, so as to provide excellent vehicle handling.

BMW's new 3-series canceled the anti-tipping pole, causing many consumers to be disappointed with the new car. after all, BMW has always focused on sports and handling performance, which is why many young consumers love BMW.

In addition, there are the problems of automobile quality. From the automobile defect website, we know that there are many problems in the BMW 3-Series, such as engine cooling system failure, engine jitter, abnormal noise in the center console, engine failure to increase speed, and so on. Only halfway through November, the BMW 3-Series has received nine complaints about defects, and sales of the new 3-Series will also be affected for its competitors.

Another is the price. The sales of BMW's new 3-series are low, which is largely related to the price. The guidance price of BMW's new 3-Series, which was listed at the end of June, is 31.39-363900 yuan, and the initial market discount is not high. However, the discount intensity of Mercedes-Benz C-Class and Audi A4L is higher, in which Audi A4L guidance price is 2868-401800 yuan, discount range is between 60, 000 yuan and 80, 000 yuan, Mercedes-Benz C-class guidance price is 30. 78-474800 yuan, discount range is between 30, 000 yuan and 60, 000 yuan.

Finally, there are some problems such as oil leakage. According to the automobile recall information of the defective Product Management Center of the State Administration of Market Supervision and Administration on November 8, brilliance BMW Co., Ltd. will recall some domestic brilliance BMW 325i and 325Li vehicles produced between May 21, 2019 and September 24, 2019, totaling 49 vehicles. The reason for the recall is still the old fault of the BMW 3-Series-oil spill. There has been a rumor that "if there is no oil leak, there is no BMW". Coupled with the fact that BMW has recalled more frequently this year, it has affected consumers' trust in its brand to a certain extent. BMW's new 3-series sales are expected to be more affected in November.

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