AutoBeta(AutoBeta.net)11/13 Report--

"Audi Q8, give full play to your potential" is a car advertisement on Wechat moments today. On Nov. 13, the Audi brand launched an advertisement for Audi Q8 on Wechat moments, but the video showed an Infiniti car promotion. After reading it, not only netizens are collectively bewildered, but even Audi and Infiniti are also very confused about who cast the advertisement.

Audi spent money to show Infiniti ads on moments, which seemed to be wrong but very eye-catching, and soon posted a hot search on Weibo. Is this ad "eating inside and outside"? According to the Wechat advertising team's statement of apology, this is a human error and will bear the corresponding liability for compensation. However, at present, the effect of publicity is far better than that of normal delivery.

Some netizens said, "this is the most successful wave of advertising. It successfully promoted Audi and Infiniti products with a share of money, and produced far more advertising effects than imagined." Of course, Infiniti also wants to thank Audi and Wechat bosses for being so generous.

Tencent Ads posted a "letter of apology about the wrong broadcast of video material in WeChat moments" on the official Weibo, saying that there was an error in uploading car advertising materials in WeChat moments ads this morning. Tencent Ads immediately carried out internal investigation and treatment, and immediately took off the relevant ads.

Tencent Ads said that at 9: 00 today, due to the omission of an automobile industry service provider in the second District of East China, the advertisement material was misbroadcast when the advertisement was placed in Ningbo's automobile circle of friends. After receiving feedback, Tencent Ads immediately suspended offline-related advertisements. "We apologize for the trouble caused to our customers and users this time." Tencent Ads said in the letter of apology, for the material error caused by advertising fees and other related losses, together with the service provider, jointly bear the corresponding liability for compensation.

Tencent Ads said that the next step is to strengthen the management of service providers and strictly implement relevant advertising audit management standards to avoid similar situations.

Before Tencent Ads's formal apology, another letter of apology had spread widely on the Internet. "after receiving feedback, Tencent Ads immediately suspended offline related ads (suspended at 10:30, with a total exposure of 3959 times, at a total cost of RMB202)," according to the letter of apology.

It means that the "Infiniti advertisement" launched by Audi may have cost only 202 yuan, but the effect is far more than this figure, so it's worth it. Unexpectedly, then the whole car circle boiled, Volvo, Geely, Changan, Baojun, Bowo, Cheetah, Mitsubishi, Weimar and other brands watched in harmony.

Volvo's official Weibo immediately responded, @ Audi said: "my friend, vote for us, too."

Audi's official Weibo replied: "I already know what you think. I'll get back to you later."

In the comment area, many car brands showed up.

Geely: are you ready for 202 yuan?

Baojun car: come on, I want it, too

Changan Automobile: would you like to know what I think?

Bowo car: my friend, vote for "Wo" too!

Cheetah car: my friend, vote for Leopard!

GAC-Mitsubishi: vote for us, too!

Mercedes-Benz: life always makes a little trouble, come and unlock the "B" spare skill: how to post the moments correctly.

Infiniti, as a party, did not respond for a long time, thinking that it would miss an opportunity to market itself, but tonight, Infiniti China @ Audi said, "I understand you, brother." The 30th birthday gift to Infiniti has been received. Let's enlighten the future and realize our potential. " The matching picture is also interesting, with four grilles corresponding to Audi's fourth ring.

Although there is a human error in the whole advertising, it is also a very good marketing event. The good news does not go out, the bad news travels fast, and the serious advertisement does not resonate with many people. On the contrary, this mistake has received a lot of attention. In a marketing environment that only pursues attention, maybe this operation will be followed by a brand. Audi officials finally responded, saying that today, it is appropriate to be tolerant and selfless.

The auto industry has entered a cold winter in 2019, but luxury brands are growing against the market. According to the sales figures of the parties involved, Audi sold 60154 vehicles in China in October, up 6.0 per cent from a year earlier, and accumulated 551194 vehicles in the previous month, up 2.1 per cent from a year earlier. Dongfeng Infiniti sold 3166 vehicles in October, down 5.3 per cent from a year earlier, while cumulative sales from January to October this year reached 26452, up 20.5 per cent from a year earlier. Volvo sold 14039 cars in China in October, up 26.7 per cent from a year earlier, while sales in the first 10 months totaled 123551, up 15.2 per cent from a year earlier.

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