AutoBeta(AutoBeta.net)03/17 Report--

Porsche, the world's most profitable and profitable car brand, released its 2018 global financial report: Porsche Group's operating income for fiscal year 2018 was 25.8 billion euros, up 10% year-on-year; annual sales profit was 4.3 billion euros (about 32.659 billion yuan), up about 4% year-on-year.

By contrast, Volkswagen Group's 2018 profit was 17.1 billion euros, Daimler-Benz's 7.6 billion euros and Ferrari's 787 million euros. Porsche as a single brand, sales throughout the year is not high, but the profit return is very high, reaching 16.6%.

At this year's annual financial report, Porsche also announced a very close message with China, which is to respond to the "localization" incident.

Porsche delivered 256,255 vehicles worldwide in 2018, up 4% year-on-year. Macan sales reached 86031 units and Cayenne sales reached 71458 units, up 12% year-on-year. The coupe Panamera had the highest growth rate, up 38% year-on-year to 38443 units sold worldwide. In addition, the global delivery of 911 models reached 35573 vehicles, a double-digit growth of 10% year-on-year.

China remains Porsche's largest single market, winning the title for four consecutive years. Porsche sold 80108 vehicles in China in 2018, up 12% year-on-year, accounting for 30% of Porsche's global market share. Among them, Cayenne's market share reached 31456 units;Macan sold 13964 units;Panamera's year-on-year growth in the Chinese market reached 123%.

Oliver Blume, Porsche's global executive board chairman, said: "If Porsche is going to be made in China, it has to sell more than 50,000 vehicles in China."

In fact, Porsche's earlier goal was to reach 100,000 vehicles for a certain model, but now the target has dropped by half, which means Porsche has shown positive signals for production in China and domestic acceleration. Cayenne sales have exceeded 30,000 units a year, and Porsche's home-made issue seems to have turned around.

At the same time, at the beginning of this year, the new CEO of Volkswagen Group visited China to meet with Chen Hongshi, Chairman of SAIC. In addition to discussing SAIC Audi project, the two sides also exchanged views on the domestic production of Volkswagen Group's ultra-luxury brand Porsche.

However, Porsche insists on not making domestic products in these years of rapid development in the Chinese market, which is believed to be based on the high-end positioning of the brand and the scale of sales volume. It is not cost-effective to put into production in China, so it is not made in China.

A few years later, foreign automobile enterprises can set up Chinese factories in China without considering Chinese partners, completely 100% sole ownership, not only realize self-complete management, no Chinese enterprises check, but also can pocket all profits, perhaps this is what Porsche brand wants.

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