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Audi brand spent money on Wechat moments to put Infiniti car advertisements, which finally proved to be caused by human error on Tencent Ads. In response to this matter, Audi issued an official statement, saying that although the incident has caused certain losses to relevant parties such as brands and advertising platforms, FAW-Volkswagen Audi still hopes that all parties in society will be tolerant and ordinary on the premise of respecting the facts.

Audi issued a statement on the misbroadcast of advertisements on Wechat of FAW-Volkswagen Audi on Nov. 14, detailing the whole process. According to the statement, at 9: 00 on November 13, there was a misbroadcast of material in the new Audi Q8 Wechat moments advertisement. After receiving the feedback, the advertisement release platform immediately carried out offline processing of the relevant material and launched an investigation into the problems involved.

Audi said that after verification, due to the omissions of Tencent parties, there was a message error in the Wechat moments advertisement in Audi's southeast district. Tencent Ads officially issued a letter of apology on the same day and decided to take the relevant responsibility.

The Audi brand expressed its attitude on the matter in a statement, saying that although the incident had caused certain losses to relevant parties such as brands and advertising platforms, FAW-Volkswagen Audi still hoped that all parties in society would respect the facts and treat them with tolerance and equanimity. At the same time, Audi firmly resists taking the opportunity to spread rumors and create trouble, maliciously smear and other acts that exceed the bottom line of the law.

We noticed that after the news of the wrong advertisement spread, a suspected "notice of internal punishment" spread quickly online, including the removal of the marketing director, the suspension of media cooperation with Groupon and the order of relevant parties to investigate.

But soon, the news was denied by Audi's public relations staff. At the same time, Gunyi China issued a statement refuting the rumor, saying that the screenshot of the unnamed source was not true and would reserve the right to pursue legal liability against the rumor mongers.

From the perspective of the whole advertising event, although human error has caused some losses, the follow-up processing is also a good marketing event for the brand. After all, this mistake has gained a high degree of attention. In addition, according to an apology letter from Tencent Ads, the error advertisement was exposed 3959 times and cost a total of 202yuan, but the effect far exceeded this figure.

Volvo's official Weibo immediately responded, @ Audi said: "my friend, vote for us, too." Subsequently, many brands responded one after another and expressed the hope that Audi would help to vote for one. Audi officials also showed an atmospheric attitude, responding, "I already understand your idea, and I will give you an answer later."

Infiniti, as the "lie-win" side, responded on the evening of the 13th, "@ Audi understands you, brother." The 30th birthday gift to Infiniti has been received. Let's enlighten the future and realize our potential. At the same time, the picture is connected by four grids corresponding to the Audi four-ring logo.

"Brother Di" will misadvertise the evolution of marketing events, some netizens said to Audi, "Mercedes-Benz life, BMW company, they do not take you to play, but Xiaoying loves you." Audi responded to netizens' comments, "gathering is short, and loneliness is eternal." I am not looking forward to a brief reunion, but I would like what you say to be accompanied by eternity. It can be seen that Audi and Infiniti show a deep friendship.

After the positive response from Infiniti and Volvo, some netizens joked that "Congratulations on Audi's success in squeezing into the second-tier luxury brand."

A Wechat area advertising on the major hot search, this wave of operation is absolutely profitable, especially by Audi suddenly pushed into the hot search Infiniti car, did nothing to attract millions of people's attention, earning traffic for nothing. From the perspective of the whole event, the 200 yuan thing has invested hundreds of millions of results, and in a marketing environment that only pursues attention, maybe this practice will cause other brands to follow and imitate.

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