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Brilliance China, as a domestic independent brand, has attracted the attention of many consumers because of its cooperative relationship with BMW, and because of its cooperative relationship with BMW, brilliance China has developed much faster than in the phenomenon.

However, with the development of independent brands such as BYD, Geely and Great Wall, brilliance China's position has also been impacted. In order to save the situation, brilliance China has also launched several models with extraordinary strength, but failed to achieve the desired results after listing.

In August this year, brilliance China launched a blockbuster model, the China V7 sports model, with a 1.8T engine with unique BMW core technology, with a guide price of 12.49-159900 yuan. The car was born in brilliance China and BMW jointly developed M8X modular platform, positioning medium-sized SUV.

However, judging from the current sales results, only four words can be used to describe the car. According to statistics, China's V7 sold 213 units in October and 5247 from January to October.

From the configuration and price of the China V7, it is relatively advantageous. The price starts from 124900 yuan, coupled with the technical blessing of BMW, it is difficult to imagine how bad the sales of this model can be, but this is the case.

Brilliance China wants to rely on BMW to get sales, in fact, this is also the main reason for the failure of China V7. Brilliance China, as a domestic independent brand, should have its own technology. However, due to over-reliance on BMW's technology, resulting in a lack of own technology, it is difficult to attract consumers. From the current sales point of view, the monthly sales of China V7 can not catch up with the new car-building forces such as Ulai, Xiaopeng, Weimar and so on.

In addition to over-reliance on BMW in terms of technology, price is also one of the main reasons affecting its sales. When the sixth national emission standard was implemented in June this year, brilliance launched the sixth version of China V7, which rose from 108700 yuan to 124900 yuan. In terms of power, the price increase is small, but it uses a 1.8T engine, but this is the lowest-equipped model.

However, from the price point of view, there are many domestic joint ventures SUV and China V7 price overlap, resulting in China V7 even under the blessing of BMW technology, is still subject to a great impact. While considering configuration, consumers will pay more attention to the brand's reputation, quality, service and overall operating experience. From this point of view, China V7 even if the terminal appeared a lower price, but it is still difficult to seize the market.

Under the blessing of "cabbage price" and "high-end bureau", it is obvious that it has not brought very good sales for China V7. As an independent brand, we should not rely too much on the technology of others.

In fact, the comprehensive strength of China V7 is no less than that of Harvard H6 and Honda CRV, and even the attainments of the "three big pieces" are even ahead of them, but unfortunately, because the influence of Chinese brands in China is not very strong, coupled with over-reliance on other people's technology, it is difficult to achieve the desired results.

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