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Speaking of China's MPV market, we have to mention that Toyota's "magic car" Elfa is famous for its reputation for luxury minivans and celebrity cars, even though the price is as high as 800,000 yuan. It is still favored by many consumers, and even a price increase of 200000 yuan can lift the car. However, Toyota Elfa, which is also owned by Toyota, is not as strong as its "brother" Elfa.

Today, some insiders in the industry revealed on the Internet that the latest price of Toyota's will method, there is no need to increase the price of existing cars, while Toyota Elfa still needs a price increase of more than 100,000.

As for the situation of different prices, many people think that Elfa is 3.5L self-priming, will method is 2.5L dual-engine hybrid, compared with will method's power is not so high. In fact, Guangzhou Auto Toyota's new Elfa and FAW Toyota's new Wilfa went on sale in April this year at a price of 80.5-856000 yuan, and both models are dual-engine versions.

In appearance, Elfa still has the front face style of "Iron Warrior", while will method uses a split headlamp design and has a large area of chrome decoration. The side parts are basically the same, the body size is also the same, the tail is only different in the choice of taillights, will method uses a transparent style; interior decoration of the two cars maintain the same design.

Will method, which is also located in the high-end business MPV market, the configuration level will not be lower than Elfa. It is only complementary on their respective short boards. Elfa has five configurations: suitcase location memory, second row seat height adjustment, multimedia system, navigation and headlight delay off. On the other hand, the will method has three configurations: keyless entry of the whole vehicle, multimedia control in the back row and sports driving mode.

See here, it is obvious that the difference between the two models is not very big, it can be said that the two models are like the two-car strategy of Japanese cars, but on the issue of price increases, Elfa is still "strong".

In Toyota's home market, Japan, Wilfa and Elfa are similar in positioning and price, but Elfa has been sold domestically as early as 2011, and it is also the second generation of models in China, while Wilfa only began to introduce it this year. By contrast, Elfa already has a good reputation and high brand recognition, which Wilfa does not have.

What's more, for a car that continues to sell well with a price increase, the most important thing is the value of the brand premium. Just like the Lexus LM, it is said that it will be sold from 2 million, with a price increase of 800000, which is equivalent to 3 million. It is believed that consumers will still pay for it in the domestic market. As a result, Elfa, with the accumulation of time, coupled with the brand premium, will be able to sell more than will.

Of course, the performance of two-car strategies such as Toyota's Corolla and Leiling, Honda's Accord and INSPIRE has been mixed, and although these models are different from Elfa and Wilfa in positioning, it is certain that the accumulation of time is also very important.

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