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Today's Guangzhou auto show Volvo S60 finally announced the pre-sale price, the new car pre-price of 287000-380000 yuan, but also launched an E-drive hybrid version, the price from 399900 yuan. The overseas version of the model was released and sold as early as June last year, and it was only released domestically more than a year later, which does make some consumers can't wait, but is the starting price of 287000 really competitive?

The new Volvo continues the overseas version of the design in appearance, but also maintains the design of today's Volvo family, the iconic straight waterfall front grille and the front LED headlight group of Thor Hammer daylight all appear in the new car; the taillight group uses C shape, and the license plate installation position is moved to the back-up box cover between the two taillights, compared with the previous S60L, which has not been replaced for nine years, it is really young and has a certain market response.

Due to the use of overseas modeling, the wheelbase of the car body is no longer lengthened, so the naming is no longer in the form of "L". Compared with the previous generation S60L, the length, width and height are 4761/1850/1437mm, and the wheelbase is 2872mm. However, compared with the Audi A4L, Cadillac CT5 and BMW 3-Series L of the same class, the new S60 obviously does not have much advantage, because the wheelbase of the above models is more than 2.9 meters.

The interior of the new car is also very familiar, basically using today's family-style design, with a 12.3-inch full LCD dashboard and a 9-inch central control screen; despite Volvo's minimalist style, but this interior is also the main reason that many netizens complain that it is "nothing new and slightly old-fashioned". It is worth noting that, as a medium-sized car, the low configuration does not have a rear air conditioning outlet.

As for whether the new S60 is competitive or not lies in its terminal price, but the current pre-sale price from 287000 seems to be too high, compared with its standard S90 terminal price has fallen to 289000, a difference of only 2000 yuan, but the positioning is two levels less. If you take the current S90 to a profit of about 80, 000, the S60, which is just over 200000, is really very competitive. after all, this is just the price of a joint venture model, which may not be possible as a new car. Take Volvo's latest S40 as an example, but the profit is about 40, 000.

If Volvo really wants to gain market response with the launch of the S60, it must not shake the position of BBA if it does not make adjustments in price, while Cadillac CT5, a second-tier luxury brand also famous for its "discount", has a lower price and larger size, and has a certain market response, while the latest XT4 makes a profit of around 30,000. therefore, both will compete on the terminal price in the future.

According to Volvo's latest figures, cumulative sales in China in the first 10 months rose 15.2% from a year earlier, with 123551 new cars sold, still 50, 000 less than Cadillac's total sales.

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