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In the face of the global trend of the implementation of electric vehicles, Ford has also been shaken, launching its first electric car, Mustang Mach-E, after the Mustang. However, after its launch, it became the most controversial Mustang in history, and according to foreign media reports, the number of applications for Mustang Mach-E has been "shelled" close to 900, mainly because Ford tarnished the Mustang name.

As a very American-style muscle sports car, Mustang belongs to a classic car of 55 years, which basically exists with large engine. And this model is not only a civilian sports car in the United States, and even its status in their eyes is not just a means of transportation, has risen to a belief, and now Ford will change the existing Mustang sports car into "oil-to-electricity", which is obviously unacceptable to Americans.

Just after Ford Mustang Mach-E made its world debut, American fans expressed disapproval, saying that the name of the car had tarnished the name Mustang and asked Ford to change its name for Mustang Mach-E.

So far, 897 petitions against Mustang Mach-E 's name change have signed in support of the petition and attracted a large number of comments, most of which expressed support for Mustang Mach-E 's name change. Among them, extreme fans left a message saying: "Mustang is a sacred and inviolable name, and Ford will never be allowed to use it on other models."

Judging from the model, the new car does have a lot of traditional Mustang curves and elements, and uses Mustang logos, such as a raised hood, fleshy lines on the side, and the classic three-lamp design, which makes people recognize it as an Mustang at a glance.

In fact, it is not difficult to find that Mustang Mach-E does not seem to be prepared for Americans, and the reason why we want to launch electric vehicles with Mustang is more helpless. Ford for traditional car companies is not only very weak in the electric field, but also electric vehicles are very expensive, and the cost of research and development and manufacturing is high. If we try with civilian cars, we need a lot of sales support. But as a major car company, it must realize that electric cars are the trend of the future.

Therefore, Ford plans to test the water in this field with high-end products, and its high-end brands are only Mustang and Lincoln. Perhaps Ford found that most of the people who can accept electric cars are young people after investigation, so it decided to use Mustang to highlight, on the one hand, to attract young consumers with front-end design, and at the same time, it can also use the price to go back and forth.

Obviously, from the United States netizens look at Mustang Mach-E and Mustang this brand history and positioning completely run counter, so the car should immediately remove the name of Mustang and body logo, as with Tesla "hard steel" Mustang Mach-E is not too tempting, it is known that its price is about $50, 000, the entry version is as low as $43000, and the GT version is $60, 000, there is not much advantage compared with Tesla.

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