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When it comes to the Bowo brand, most consumers do not know it. They have only heard of Baojun and Volvo brands, but they have never heard of Bowo!

As an automobile brand born in the last century, Baowo also has a glorious history. According to public data, Shikar Bowo founded the Bowo car brand in 1919. At that time, Bowo was indeed a well-known car brand in Germany, with annual sales of more than 1 million vehicles at its best, once competing with Mercedes-Benz for the world.

Later, Bowo suffered repeated setbacks, due to declining sales, poor management and low product power and other reasons, the overburdened Bowo finally officially declared bankruptcy in 1960.

It was thought that Bowo would disappear, but in 2014, Bowo, which had been dormant for 54 years, was acquired by Foton at a price of 5 million euros and formulated a series of plans to revive Bowo. In view of the high sales in the last century, Bowo was called "German four brothers", that is to say, Bowo is second only to Mercedes-Benz BMW Audi.

Although Bowo's advertising of "German brothers" has met with a lot of complaints, this marketing method has indeed been sought after by many consumers. After Fukuda bought Bowo, it launched the Bowo BX7, which, coupled with the slogan, earned 6000 of monthly sales in the early days of its launch.

However, the good times did not last long, as Bowo's technology and product power failed to keep up with the development of the times, resulting in a continuous decline in sales.

According to relevant data, Beijing Bowo Motor, a subsidiary of Futian Automobile, has been in a state of loss since 2016. In 2016, Bowo sold 30, 000 vehicles annually, with a net profit loss of 484 million yuan. In 2017, the annual sales volume of Bowo cars was 44000 vehicles, with a net profit loss of 985 million yuan. In 2018, Bowo cars sold 32900 vehicles annually, with a net profit loss of 2.545 billion yuan. The cumulative sales volume in the past three years was 106900 vehicles, with a cumulative loss of 4.014 billion yuan.

Fukuda said that since its launch in 2016, Bowo is still in the stage of market development, with huge investments in research and development, advertising and technological transformation, and has not yet formed a scale of sales, resulting in a substantial increase in losses.

In the face of loss-making Bowo, Futian, which bought Bowo, was overwhelmed and was listed in October 2018 to transfer a 67% stake in Beijing Bowo Automobile Co., Ltd., looking for a pickup.

On December 28, 2018, Shenzhou excellent car bought Bowo Automobile for 4.11 billion yuan. The happiest is Futian Motor. During the period from the acquisition of Bowo to the listing of Bowo, the capital invested was more than 4 billion yuan. Although this deal is a loss-making business, it is better than losing money.

It is understood that Shenzhou excellent car started operation across the country on January 28, 2015. at present, Shenzhou excellent car has four parts: Shenzhou car rental, China special car, Shenzhou car purchase, Shenzhou car flash loan, covering car rental, online car rental, car purchase, car repair, maintenance and other aspects.

After Shenzhou Youche bought a stake, it also began a series of games, such as putting Bowo into its own platform for rental, so when renting a car, you will also see the model of Bowo car. In addition, Bowo also has the production qualification of fuel vehicles and new energy vehicles, which is the most valuable for Shenzhou excellent cars.

Is the operation of Shenzhou Youche declining after the acquisition of Bowo? Not really. Sales of Bowo cars rebounded after Shenzhou Youche bought Bowo cars. From January to May this year, Bowo sales reached 25300, an increase of 104.2% over the same period last year, and a month-on-month surge of 615% in May, according to the Federation of passengers.

Bowo led by Fukuda Motor has suffered a series of losses, while sales of Bowo led by Shenzhou Youche have soared, so many people have doubts about the sales of Bowo cars.

It is also easy to understand that Shenzhou excellent car's main business is car rental and car purchase, so it needs a huge amount of purchase every year to meet the operational demand. The growth of Bowo car sales is actually the platform on which Shenzhou excellent car is delivered to its own platform. that is to say, in fact, very few users of Bowo cars are delivered to the terminal. But it is this routine that keeps Baowo and Shenzhou excellent cars from losing money.

It is worth noting that at this year's Singles Day event, Bowo Motors and pinduoduo launched the double 11 discount campaign, selling 500 cars in 5 minutes and 47 seconds, with the order amount exceeding 75 million. This result also puts Bowo Motor at the top of the list of pinduoduo's car sales and sales amount.

Baowo said in the last century that its achievements are undeniable, but today's Baowo has nothing to do with Baowo in the last century. Now that Bowo has become the behind-the-scenes provider of China excellent car travel business, the sales of Bowo cars have also increased while ensuring that China excellent cars do not lose money. What else does Bowo complain about?

As for the slogan of "German brothers", Bowo still needs to give up the halo of the last century and build cars in a down-to-earth manner.

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