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Sales of Dongfeng Peugeot, one of the French brands, have declined as usual in recent years. Not only that, the big four brands now account for less than 1% of sales in China, and dealers of French brands are even more difficult in this environment. Some netizens revealed that Dongfeng Peugeot sold new cars on the second-hand trading platform "Xianyu".

From the information provided, the scene is full of Dongfeng Peugeot's models, but the vehicles have accumulated all kinds of ash, which is speculated to have been stopped for a long time. Take a closer look at not only Peugeot models, but also Citroen, Volkswagen, Skoda and other brands, so it is not a 4S store, but an automobile trade store, and you can see that the roof is marked with special car promotion.

It is understood that the models sold are Dongfeng Peugeot's 19 4081.2T and 1.6T automatic luxury models, priced at 94700 yuan and 99000 yuan respectively, but the models are all national five models, and the production date is the end of 2018.

If you compare the price after the discount in the 4S store according to this price, the discount is still not small. Take the Peugeot 4081.6T automatic luxury model as an example, the highest discount offered by the 4S store is 30, 000 yuan, which is equivalent to 119700 yuan for naked cars, while the national five and national six models have the same price, if you refer to the discount price of 5000-10000 offered by the automobile trade store, so there are no small discounts for the above models. It also shows that as long as the dealers who get Peugeot models are living a "difficult" life.

Thanks to the reputation of the joint venture brand, Peugeot, which entered the Chinese market in the early days, also experienced a peak. DPCA sold 700000 vehicles in 2015, but 100000 in the first 10 months of this year. The main reason is the price of the joint venture brand, but the product power has gradually decreased, and the number of complaints has remained high. For example, the Peugeot 408 ranked first on the list of complaints for many years in a row, but the sales volume is not high, which is surprising.

There are a lot of complaints about 408, among which noisy tires and sudden setbacks in first gear and second gear are common problems. Engine complaints include engine oil burning, foreign bodies in the cylinder and other problems, as well as tire cracking, engine jitter, abnormal noise, shock absorber noise, engine fault lights and so on. Compared with 19, there are relatively few complaints.

In terms of sales, the model averages about 1000 a month, compared with Volkswagen's average monthly sales of 20, 000, which is also on the complaint list, and the number of complaints is only half of that.

Therefore, for both dealers and auto trade stores, Peugeot is difficult to sell for a reason, even if the loss will be a wave of clearance sale. Since 2018, DPCA brand dealers have reported the news of withdrawing from the network one after another. Since then, in Beijing, Zhuhai, Shanghai, Fuzhou and other places, the brand's 4S stores have been closed or resold products of other brands. Now, in order to save costs, Citroen has sold Citroen and Peugeot two-in-one brands.

There are too many reasons for Peugeot's decline in China. Although the global auto market is facing a downward trend, it is not just Dragon Motors that is declining. All car companies will face greater challenges to the market environment. The low power of the product is still because the Dragon does not attach importance to the domestic market, when the serious decline in sales, and the performance continues to lose money, the Dragon realized that the urgent need for change is too late.

Tang Weishi, chairman of the PSA Group, has also said publicly many times that "We want to stay in China and absolutely do not want to leave China. This belief is very firm." But from the current situation, can leave the final decision on consumers, at the same time, can let dealers regain confidence is very important.

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