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The black-screen video of a 4S store has disappeared, but the industry's word-of-mouth and market have suffered heavy losses.

2024-09-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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The media secretly visited two 4S stores in Anhui Geely Automobile and Dongfeng Honda, exposing the unknown black scene of making money in the 4S store, but customers were cheated to do maintenance in the store. After the news spread, it spread to the entire industry, which will directly lead to the reputation of the industry and the market to suffer heavy losses. The next day, the 4S stores and authorized brands involved in the video did not respond to this. on the contrary, the nearly 6-minute video was blocked or almost removed from the network, giving rise to another "black curtain".

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Video exposure, 4S store for profit, sales for performance, will introduce more additional maintenance items to customers, routines are also full of tricks, and even some parts can not be used directly for the task, requiring customers to replace. In addition, it includes cleaning fuel injection nozzles, ternary catalytic cleaning, cleaning carbon deposits, and so on. Maintenance personnel say that it is only a "symbolic" operation, even there are no materials, the machine is also broken, and customers do not know if they collect money and do not work.

Anhui Huiying Bank Automobile sales and Service Co., Ltd., which was named, is a Geely 4s store designated by Geely brand in Hefei. Since the release of the video, the 4S store has not responded, and Geely, as the authorized party, has not made an official response to the video content after being questioned collectively by netizens.

Another Dongfeng Honda Anjia special sales and service store, established in December 2004, is an authorized dealer in Anhui Province recognized by Dongfeng Honda. The 4S store and brand side have not made a statement on the video content so far. Dongfeng Honda's official Weibo comment area is also closed so far.

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It is believed that customers have encountered the situation that 4S stores recommend additional maintenance projects, which is actually very common in the industry. Additional maintenance projects are useful in most cases, and all projects are not required by 4S stores. This requires car owners to judge according to their needs. However, some 4S stores only charge money and do not work, such as deceiving customers should be curbed.

For example, if you knock over a boatload of people with one shot, the individual phenomenon of video exposure will lead to the smear of the entire 4S store industry, and the industry's reputation and market will suffer heavy losses. after all, the main profit of 4S store comes from after-sale. new car sales has become a low profit or even loss-making project. Especially now in the environment of declining car sales and intensified competition in the industry, after-sale has almost become the only support for some brand 4S stores.

In order to eliminate the impact and standardize the industry environment, the brand involved and the 4S store should initiate an incident investigation and respond to the video content in a timely manner. Give an explanation to customers and consumers, give an account to the entire 4S store industry, and at the same time alert some 4S stores that have deceptive behavior.

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Netizens' comments:

"to be fair, this is individual, not all, black curtain, irregular, and loopholes exist, but not all of them are deceiving people! There is still a conscience after sale, there is a master of conscience, and real maintenance and care is really good for the car. "

"can customers' trust in 4s be abused casually? Over-promotion is OK, there is excessive consumption of care products, but at least you can do it for others, ah, under the banner of doing it, collect the money and do not work. Is this the so-called solution that you can't finish your performance, high rent and high cost? To be deceived is to be deceived. "

"4S store is really very difficult, do not discredit the entire 4S store industry with individual phenomena!"

"individual cases, discredit the entire 4S store industry, all kinds of industries will have rat shit, I hope that readers and viewers have their own views."

"the only after-sale profit-making project in the 4S store is still messed up like this by you, which is indeed profitable, but if you don't do something, it's not useless, it's your lack of professional ethics and your conscience."

"everything has two sides. Don't 4S colleagues complain about grievances and grievances in the store. The fundamental purpose of the explosion is that since you have been paid to do things well according to your conscience, otherwise, what is the difference between you and deceiving people? similarly, if the auto repair factory rectifies its name, it should also do a good job in its own service, and do not give 4S's claim that changing accessories is the cheapest …... In short, don't go against your conscience to make money.

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