In addition to Weibo, there is also WeChat
Please pay attention
WeChat public account
AutoBeta
2024-11-22 Update From: AutoBeta autobeta NAV: AutoBeta > News >
Share
AutoBeta(AutoBeta.net)11/27 Report--
Various car companies will offer preferential car purchase prices for internal employees, which can not only clear the inventory of unsalable models, but also be regarded as a benefit for employees. Today, people in the industry exposed a price list of cars purchased by FAW Group employees, with the purchase price of imported Audi reaching a 40% discount, with a maximum drop of 320000. Unlike in the past, the list includes unpopular Audi imported cars, such as the Q7 e-tron, A7, S4 and A4 allorad.
Through this internal car price list, we can see that internal employees do have a very large discount to buy new cars, and the price is attractive enough. Audi Q7 e-tro is a plug-in hybrid car with a market guidance price of 790800 yuan. at present, the discount in the terminal market will not exceed 200000 yuan, but the domestic purchase price is directly discounted by 40 percent, equivalent to a 320000 reduction, and employees buy cars as low as 473000 yuan.
The Audi A7 is a medium and large hatchback. The A7 on the internal purchase list are all high-end models equipped with 3.0T+48V light mixing system, with market guidance prices of 790800 yuan and 859800 yuan respectively. In terms of discounts, Audi A7 gives a discount of 6. 5 yuan, a direct drop of 277000 yuan and 300000 yuan respectively.
In addition, the S4 and A4 allorad are also unpopular models in the Audi product line, with internal discounts up to 30%. Among them, the highest price reduction of A4 allorad is 130000, and the activity price also includes purchase tax.
At present, the above models are also highly preferential in the market, but the internal prices are more powerful. The decline in car prices is related to the niche market positioning of its products, and a more important reason is that it is still the national five-year emission standard, so it also has a reason to significantly reduce prices and clear inventory.
By contrast, Audi's internal discounts on mainstream imported models are about 20%. At the end of August this year, FAW Service Trade issued a price list for current employees to buy cars, with a 20% discount, including imported A4, A5, A8 and other models, and only Q7 models can go to a 7.5% discount.
Now the A7, S4, A4 allorad models once again reduce the price to the internal staff, the purpose of inventory clearance is very obvious.
Although the price is more favorable than the market price, there are restrictions on the purchase of cars by internal employees. Ordinary employees are required to sign the so-called "bundling agreement", that is, the purchased vehicles cannot be sold within the limited time limit for the normal use of vehicles, and the internal regulations of different manufacturers are different, mostly 3-5 years, and the ownership of the vehicle can only be transferred after exceeding the limited time.
If the internal price is liberalized to the market, the cars in stock will be snapped up soon. Data show that Audi brand terminal sales in October were 60088 (including Audi imported cars), an increase of 6.4% over the same period last year. The cumulative terminal sales from January to October were 550233 (including Audi imported cars), an increase of 2.3% over the same period last year. Among them, the total terminal sales of imported models from January to October were 47615.
Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat
Views: 0
*The comments in the above article only represent the author's personal views and do not represent the views and positions of this website. If you have more insights, please feel free to contribute and share.
© 2024 AutoBeta.Net Tiger Media Company. All rights reserved.