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Many people may first think of the engine when they hear Weichai. After all, they can often see its advertisements on TV at that time, but in the field of passenger cars, Weichai cars may be unheard of, and their popularity may not even compare with Lifan, Zhongtai and other cars. The reason is that Weichai is mainly commercial vehicles, while it is almost a rookie in passenger cars.

However, Weichai car is not without the experience of discount passenger cars. Yingzhi Automobile is the first passenger car brand of Weichai.

Yingzhi Automobile is the brand founded by Weichai after the acquisition of Chongqing Jiachuan, but it has rarely heard of the brand since 2016, and no one pays attention to the brand even if there are problems such as "employee wage demands" and "product defects".

Later, Weichai cancelled Yingzhi Automobile and directly integrated it into Weichai Automobile. It is worth noting that the resurgent Weichai Automobile, Weichai Automobile released a new brand VGV on the 27th, and brought its first model-Weichai U70.

Weichai U70 positioning medium-sized SUV, the car launched a total of 6 models, including 3 manual gears and 3 automatic gears, the official guiding price is 6.9-110900 yuan. Weichai said at the press conference that "VGV" is a new brand built by Weichai in the field of light vehicle business, and the release of "VGV" will open the strategic layout of Weichai Group to enter the field of light vehicles.

According to the official introduction, the Weichai U70 uses the "Jane & Jin" design language, the dimensional forward gas grille is decorated with horizontal chrome plating, the headlights on both sides are connected to the forward gas grille, and the "VGV" brand logo is used in the forward area grille to increase recognition. In terms of size, the length, width and height of the new car is 4806/1870/1691mm, and the wheelbase is 2800mm.

The new car interior is still designed in a minimalist style, with a 10.25-inch high-definition touch screen and a suspended central button to upgrade the interior. Configuration, including one-button start, panoramic skylight, electronic handbrake and other configurations. In addition, the new car is also equipped with automatic parking, uphill assistance system and so on.

In terms of power, the Weichai U70 is equipped with a 1.5T four-cylinder turbocharged engine provided by Dongan Mitsubishi, with a maximum horsepower of 110kw and a peak torque of 210N ·m. This engine has been developed for a long time, but it is rarely seen in mainstream models. Gearbox matching 6-speed manual transmission or 6-speed automatic all-in-one gearbox.

Weichai U70 is the first model under Weichai Automobile, which is of great significance for Weichai Automobile. Weichai Automobile said at the press conference that Weichai U70 is an important product of Weichai Automobile's light vehicle camp, and its extremely competitive product advantage will make it a rising star in the SUV market pattern.

However, there was something wrong with the car as soon as it went on sale, and many netizens felt that the car had a high similarity with the Great Wall Harvard H6, and that it was suspected of "plagiarizing" from the shape and some parameters of the car.

However, from the point of view of the development of Weichai Automobile, whether it is the brand, cost, quality or dealer channels, it is almost impossible for Weichai Automobile to rely on U70 to become popular.

At present, the chill of the market has not faded, the car market is volatile, major brands compete with each other for the market, products that lack product power and innovation will eventually be eliminated by the market. As a state-owned enterprise that started with engines, it chooses to enter the car market in the cold winter, coupled with the extrusion of products of the same class, the situation of Weichai Automobile is still not very optimistic.

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