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Audi, which has no hope of winning the championship in luxury brand sales this year, has announced plans for the launch of new cars in China in 2020, including new models, modified models, derivative models and other more than 20 models to be launched next year. Audi will launch a number of new cars next year in an attempt to regain the top-selling reputation of luxury brands.

According to the Audi brand's new car listing plan, there is little action on domestic models, while there are a number of new cars on the market for imported models.

Audi first launched the RS 5 Sportback in January next year, which has announced a pre-sale price of 869800 yuan in the Chinese market. the new car is equipped with a 2.9L twin-turbocharged V6 engine with a maximum output of 450hp, which matches the eight-speed manual self-integrated transmission and the Quatro four-wheel drive system. The official 0-100km/h acceleration time is less than 4 seconds.

In terms of domestic models, three model changes will be launched in April, including the medium-term modification of the A4L, the modified A6L and the new domestic car Q3 Sportback. Among them, Q3 Sportback is a sliding sedan SUV with 1.4T and 2.0T engines, which will be produced in Tianjin factory.

Audi e-tron pure electric vehicles will be switched from imported to CKD domestic. The Audi e-tron went on sale in China on November 18, with four models priced between 69.28 and 800800 yuan after subsidy. The new car is equipped with an AC asynchronous motor on the front and rear axles. The maximum power of the system is 265kW (360Ps), the maximum torque is 561N ·m, the acceleration time of 0-100km/h is 5.7s, and the NEDC mileage is 470km.

According to the product plan, SAIC Audi's products do not appear on the list, which means that SAIC Audi's new domestic cars will not be introduced to the market in 2020. In addition, Volkswagen eighth-generation golf will not be put into production in China until at least the end of next year, so the new generation of Audi A3 will also be delayed.

Generally speaking, Audi's new product launch next year is mainly focused on niche models to meet the personalized needs of consumers in the market, while the main selling models do not change much, and the improvement in sales is very limited.

Sales figures show that Audi sold 551194 vehicles in China from January to October 2019, up 2.1% from a year earlier, ranking lower than Mercedes-Benz and BMW. From January to October, Mercedes-Benz (including smart) accumulated sales of 591002 vehicles, BMW (including MINI) cumulative sales of 587417 vehicles, Mercedes-Benz and BMW will compete for the annual championship.

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