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Now the domestic new energy vehicle market is facing this unprecedented pressure, as of October this year, China's new energy vehicle sales appeared "four consecutive drops" situation, July-October sales fell by 4.7%, 15.8%, 34.2% and 45.6% respectively, the decline is also increasing. According to the latest data from the China Automobile Association, the sales volume of new energy vehicles this year was 75,000 in October and 947,000 in the first October.

Recently, China Insurance Regulatory Commission also gave a strong risk data show that from January to October this year, China's new energy passenger cars accumulated 713,000 vehicles, of which 52% were "personal", which means that the enthusiasm of individual users to buy is still not high enough. The remaining 19% are "unit" all, and 29% are "unknown" users.

It can be seen that the sales data and the number of risks published by the China Automobile Association still have nearly 200,000 sales, that is to say, the sales volume of new energy vehicles is even less. According to the statistical caliber of China Automobile Association, the automobile sales volume is the data wholesale to dealers, not the sales volume sold to end consumers, so the risk amount can also best reflect the real sales situation of the new energy automobile market.

According to the monthly data, the peak of this year is in June, with 190,000 vehicles insured in a single month, accounting for 26% of the annual insurance volume of this year. Since June, it has declined continuously year-on-year. The insurance volume in July plummeted 82.3% month-on-month. After that, the accumulated insurance volume from July to October is not as good as the monthly sales volume in June.

This is also caused by the sharp decline of subsidies for new energy vehicles. The decline of subsidies means that consumers will buy new energy models at higher prices. In the new energy models that are not favored by consumers, there are problems such as spontaneous combustion, battery life, charging difficulty and low maintenance rate. Although the automobile enterprises have not raised prices, the real preferential treatment is cancelled, and the vehicle price is equivalent to disguised price increase, so consumers want to buy new energy models. The willingness to buy new energy models is also lower.

As the largest new energy market, new energy models are still occupied by independent brands. In the first 10 months, the top ten independent automobile enterprises account for eight, and the top three are BYD, Beiqi New Energy and Geely Automobile respectively.

BYD's absolute advantage of selling 159,638 vehicles in the first 10 months exceeded that of all automobile enterprises, among which 86,668 vehicles were insured by individual users, exceeding half of the total sales volume, and it was also the automobile enterprise selling the most individual sales volume among all automobile enterprises, while 10,598 vehicles were delivered to the unit.

BAIC ranked second with strong sales in the first half of this year, with only 18,689 vehicles delivered to individuals, accounting for less than 30% of the total insured volume, with 18,575 units and 36,250 unknown delivery targets.

Because the total sales volume of new forces in the new energy market is still very low, therefore, there is still no new force in the top ten automobile enterprises. In the first 10 months, the cumulative number of insured vehicles reached 50,218. Specific to the top ten car enterprises, Wei Lai, Wei Ma, Xiao Peng separated from the top three, and are all above ten thousand vehicles.

At present, there are still many uncertain factors in the new energy vehicle market. This year, the China Automobile Association has also lowered its forecast for the annual sales target from 1.6 million vehicles predicted at the beginning of the year to 1.5 million vehicles.

After sustained high growth supported by subsidies, the new energy market has gradually changed from policy-oriented to market-oriented, in which pain is essential, but only through pain can the new energy automobile market develop better. However, from the current market performance, consumers are still not optimistic about the new energy market.

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