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Is the "savior" of Dragon car coming? Dongfeng Peugeot announced the official launch of the new generation 508L with a price of 15.97-225700 yuan and four models with 1.6T and 1.8T power. One of the selling points of French car owners is the design, and the Dragon has also set a target of selling 20,000 508L units this year.

It is said that the overseas standard wheelbase version and the travel version will enter the Chinese market in the form of imports in the future.

It can be known from the naming that the new car has been lengthened domestically, the wheelbase of the previous generation of domestic 508s has been lengthened, and it has been built based on the latest EMP2 platform, using a new design language, such as the name of the "508s" model has become a major logo of the front of the car.

The domestic Peugeot 508L is basically consistent with overseas models, the forward air grille adopts Peugeot's latest dot matrix style, and the "fangs" day lights and turn signals on both sides are very personalized, with the through air intake design below, so that the car has a high degree of recognition.

In terms of body, the overall shape of the new car is basically the same as that of the overseas version of the brand-new 508, with a slippery back shape, but the frameless door design of the domestic new car is cancelled, and the practical hatchback trunk is not retained. The taillight group is equipped with a "lion claw" LED with 3D effect and black design, with a large black block in the middle, which is unified with the design of the Peugeot brand.

In terms of body size, the length, width and height of the new generation 508L are 4870/1855/1455mm and wheelbase 2848mm respectively. Compared with the previous generation, the length and wheelbase of the new car have been improved, and the wheelbase has been extended by 33mm.

The interior is also a big selling point of French cars. Peugeot still follows its maverick style, with 12.3-inch all-liquid crystal meters as standard, and some models with 10-inch suspended LCD screens that support Apple's CarPlay.

In terms of power, the new generation 508L provides the 350THP/400THP model, in which the 350THP model is equipped with a 1.6T engine with a maximum power of 167hp, which meets the national five emission standards and is equipped with an Ericsson 6-speed manual integrated gearbox. The 400THP model is equipped with a 1.8T engine with a maximum power of 211hp and a peak torque of 300Nm. It meets the national Liub emission standard and is equipped with an Aixin 8-speed manual gearbox. Chassis. The new car uses front McPherson + rear multi-link independent suspension.

The joint venture B-class car market competition is also very fierce, popular models are Accord, Camry, Passat, Maiteng, in addition to Regal, Sonata, K5, Marebo XL and so on.

French cars have always had the feeling of "applauding but not selling well", but not selling well also has a lot to do with their own reasons, such as lack of brand construction, lack of popularity in design, unreasonable configuration and so on. After the cruel baptism of the Chinese market, is the Dragon also aware of the huge problems facing it? Dongfeng Peugeot has set a sales target of 140500 vehicles in 2019, of which the 508L target is 20, 000. Dongfeng Peugeot hopes to have a more rational understanding and more pragmatic strategy in brand positioning and product pricing, so as to increase brand premium and dealer profits. In the next few years, the position of French cars in China will be very awkward, and it will be their most difficult time.

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