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FAW Group Red Flag brand car sales rose rapidly in 2019, and successively launched three SUV models, HS5, HS7 and E-HS3. Brand sales reached 75520 from January to October, an increase of 217% over the same period last year, and is expected to achieve the target of 100000 vehicles for the whole year. At present, the Red Flag brand speeds up the launch and upgrading of new cars. The Red Flag H7, which has been on the market for 9 years, is about to usher in a new generation of models.

In July 2019, Red Flag released a trailer for a new generation of H7, and the overall design has been significantly improved, and now the real car picture has finally been released online. It's hard to imagine that this is a red flag H7. It's so domineering.

According to relevant documents, the new generation of Red Flag H7 is expected to be in mass production in May 2020.

Only from the appearance point of view, the new generation of Red Flag H7 has significantly improved both in appearance and aura, and even has the feeling of domineering and leaking. In September 2018, China FAW officially announced the addition of former Rolls-Royce Design Director Giles Taylor, who served as Vice President and Chief Creative Officer of Global Design for Red Flag Brand. Responsible for the styling creativity and design experience of Red Flag brand and China FAW brand. As a result, the new red flag H7 is likely to be Giles Taylor's masterpiece.

Combined with the preview map, the new car design is very bold, compared with the cash model is more square, the slender and square front has a more vertical front grille trend, inheriting the characteristics of the Red Flag L5, quite momentum. At the same time, the four ribs and lines of the engine hatch create a front face style with a great sense of strength. In particular, the front also has a U-shaped LED light belt to connect the front grille with the headlights, further highlighting the three-dimensional shape of the front, this design will become the red flag family logo.

At the same time, the dual body design improves the temperament of the whole car, with a two-color body similar to Bentley, Rolls-Royce, Maybach and Red Flag L5.

On the side of the body, the new car also has more smooth roof and C-pillar lines, as well as a compact trunk, the visual effect is very compact. In terms of the tail, the new design language will mainly emphasize that the inspiration is drawn from the back-up box trim of the Tiananmen Tower, which connects the taillights arranged vertically on both sides, together with the arc along the back-room cover to outline the hierarchy of the rear of the car.

The power is equipped with the third-generation 4GC20TD (2.0T) engine and has a low-power version, in which the high-power version has a peak torque of 380Nm, the transmission system matches the DCT400 double-clutch gearbox, and the acceleration time of 100 kilometers is less than 8 seconds.

After getting rid of the perennial product shortage and the title of official car, Red Flag brand ushered in rapid development. The appointment of Xu Liuping not only changed the embarrassing situation of Red Flag brand market, but also changed the inherent image of the brand "out of reach". Within two years, Red Flag has increased from 2 products to 6 products, distributors have been widely distributed, and Red Flag brand has achieved the best sales results over the years.

Insiders of FAW once believed that there are several reasons why Red Flag has achieved such remarkable results in a short period of time: first, the base is low; second, it is focused. After Xu Liuping joined FAW, he basically supported the Red Flag brand with the strength of the whole group; the third is the repositioning of the brand, the carding of the internal organizational structure and the reallocation of personnel. The fourth is the innovation of marketing and ideas, such as the chairman's personal platform, star endorsements, etc., so that the brand into the young consumers.

From the real car map of the new generation of Red Flag H7 products, the Red Flag brand led by Xu Liuping has been reinvigorated, and the styling design has made remarkable progress under the leadership of the former Rolls-Royce designer, but it always feels divorced from the shadow of the current H7 and lacks inheritance. Perhaps, the new generation of Red Flag H7 will have a different market positioning.

In addition, Hongqi displayed its full-size all-electric SUV E115 model at the Guangzhou Auto Show, with an official mileage of 600km, and a mass-production model scheduled to be launched in 2020. At the Frankfurt Motor Show in early September, the Red Flag brand released its new supercar S9, S9 supercar with outstanding shape, powered by a hybrid oil-electric system composed of V8 turbocharged engine and motor, with a combined power of 1400 horsepower, and the maximum speed can reach 400km/h. Under normal conditions, the acceleration of 100 km is less than 2.3s, while the breaking time of 100 under limit conditions is only 1.9s. Red Flag is scheduled to be delivered worldwide in 2021.

Xu Liuping once said that Red Flag should be built into a brand that is "the first in China and famous in the world".

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