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In recent years, more and more car companies have launched Coupe models in the SUV market, from the earliest BMW X6 to the current BBA and even Porsche have also produced the latest Coupe SUV, while independent car companies such as Changan and Geely have also joined. Not only traditional car companies, but also NIO, as the head of the new power, will also join the "struggle". Recently, it has been reported that NIO Automobile will launch a cross-border Coupe of ES6 at its annual launch event NIO Day in December.

According to people familiar with the matter, the cross-border ES6 model uses a slip-back design, or Coupe, and the project, which has been under way for more than a year, is now ripe for mass production in June next year. At the same time, insiders also said that the model will not be the rumored low-equipped version of the ES6, the price may be higher.

NIO unveiled the ES6 model at its annual press conference in December last year, and became a volume-moving model, achieving a continuous increase in sales, once at the top of this year's new power's sales list. It is undeniable that ES6 has proved its strength with sales and appeared in the top 10 of new energy models. But with sales volume can not be "capricious", after all, the Coupe SUV market even BBA does not sell well, NIO why?

According to the current comparison of Coupe SUV sales of various brands, Mercedes-Benz GLC sold 13007 vehicles and 2546 GLE in September, compared with 171and 49 GLC/GLE Coupe in the same period; 11075 BMW X3 and 3445 BMW X5; and 153,259 BMW X4 and X6 respectively. Even the self-branded Geely Xingyue, Changan CS85, or Volkswagen's Tuang X, none of them can be said to sell well.

In the face of still unable to achieve profitability, but also to make the positioning of minority models, is not without reasons. Prior to this, Tesla's plan to launch the second SUV model, Model Y, is based on a slippery design style. It is speculated that it has taken a fancy to the emerging market segment of the Coupe model, and is speeding up mass production, which is expected to achieve small batch delivery by the end of the year.

Wei Lai, which has always targeted Tesla, the original ET for Standard Tesla Model 3, but also limited to the progress of the development of the second-generation platform, will be postponed to 2022. Without sedan models to seize the market, NIO hopes to keep the market base of SUV from other models.

But from Tesla's current model point of view, has gradually completed the layout, from the car to the SUV and then to the pickup model has been delivered, the reservation, and Ulais currently limited funds to launch niche models to standard Tesla, isn't it very risky?

At this critical moment of life and death, NIO is not only facing all kinds of negative news, but also facing the difficulty of financing. The loss will continue to expand because there is no sales volume. According to the financial report of Lulai Automobile, the operating income in the second quarter was 1.508 billion yuan, with a net loss of 3.285 billion yuan belonging to the shareholders of the listed company. Li Bin confirmed that NIO has actually lost about 22 billion yuan so far.

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