AutoBeta(AutoBeta.net)03/19 Report--

DPCA has set a target of 235000 vehicles in 2019, of which Dongfeng Peugeot sold 140500 vehicles, meaning Dongfeng Citroen has a target of less than 100000 vehicles, just 94500 vehicles, a new low.

Dongfeng Citroen sales fell 23 per cent year-on-year to 117800 in 2018, compared with a peak of 320000 in china.

It is widely rumored that the disagreement between China and France has been the main reason for the decline of Citroen, said Linda Jackson, CEO of Citroen Global. "first of all, we have good products, and at the same time, there are factors such as team managers, whether they lead the team well or not."

To this end, DPCA first replaced the senior management team, appointing Li Jun as executive deputy general manager of DPCA, and French Rosibo as general manager of DPCA. And Dongfeng Citroen brand also ushered in two new general managers of Citroen.

Citroen has put forward a plan to bring the Chinese market back to the first place, launching specific models in China on the one hand and launching some models in China on the other. Another priority of Dongfeng Citroen this year is to maintain the profitability of dealers.

In the new car planning, the medium-term revamped C3-XR has been launched, mainly aimed at low-cost cars and third-to fifth-tier urban markets, and the layout of new energy products.

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