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What do you sell cars on? Of course, it depends on marketing, whether it is good car marketing or not, and the ways of marketing also emerge in endlessly. But Volkswagen, which likes to use old-fashioned marketing methods, as the ancestor of "stepping on the car door", is playing again this time.

A few days ago, there was a video circulating on the Internet, showing several salesmen standing at the doors of Volkswagen's new generation Bora and Green Collar in a 4S store and proving the safety of their doors by constantly shaking to ensure the quality of the car doors and hinges without deformation.

Obviously such an operation in the serious view of many netizens, is a meaningless test, but also an irresponsible performance.

Some people in the industry have shown that stepping on the door can not verify the safety of a car, and the door is usually composed of outer panels, inner panels, door / window frames, door glass guide grooves, door hinges, door locks and door / window accessories, among which the door hinge plays the most important role. with the current automobile technology, it is not a problem for the door to withstand this pressure at all. In addition, there is a shock absorber inside the vehicle, which can absorb some of the pressure caused by stepping on the door. The softer the shock absorber, the more power it absorbs.

Prior to this, there is a media person 38 car review center, took 12 different brands of models, do door test. Under the premise that the shock absorber plays a role, the doors of the tested vehicles are not deformed. After the failure of the shock absorber, all the vehicles have different degrees of dislocation, which means that there is no inevitable relationship between the strength of the door hinge and the safety of the vehicle.

While the 4S store tests the vehicles in such a rough way, it doesn't have any effect, but the cars still have to be sold, but it is obviously irresponsible to sell vehicles that have been operated like this, which I believe are unacceptable to consumers.

Stepping on the car door, in the final analysis, is only an eye-catching marketing means. Under the meaningless testing behavior, many car manufacturers and dealers are still happy to emulate, or it has something to do with the fact that consumers are not comprehensive enough in vehicle cognition. As sellers, they should avoid this kind of "gimmick" marketing and apply more accurate test reports to give consumers a real reference.

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