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Beijing Mercedes-Benz GLB officially went on sale on November 29th with a compact SUV with a price range of 31.48-354800 yuan, a Volkswagen 1.3TT in-line four-cylinder engine and a seven-speed double clutch gearbox.

Advertising is inevitable for new cars on the market, but today some netizens posted on Weibo that "it's not just Audi, it seems that Mercedes-Benz also likes to advertise Infiniti!"

Judging from the videos uploaded by netizens, when Mercedes-Benz advertised to GLB, it used an Infiniti brand store in the background, but it was not very clear and needed to stare to notice.

The advertising error occurred only once last month, when Audi placed ads on moments because the video material was uploaded incorrectly, resulting in a wave of ads for Audi and Infiniti.

On Nov. 13, Audi launched an advertisement for Audi Q8 on Wechat moments, but the video showed an Infiniti car promotional video, which caused heated discussion among netizens and teased by major car brands.

Tencent Ads then issued a letter of apology and said that there was an error in uploading car advertising materials in moments. Tencent Ads immediately conducted an internal investigation and processing, and immediately took off the relevant advertisements.

The impact of advertising errors on brands is not small, especially big brands, will directly think that the company's audit standards are not high, but from the point of view of Audi, an irreparable mistake has become a marketing opportunity, which not only provides Infiniti with the opportunity to promote, but also increases its attention. Some netizens said that "more than 200 yuan of advertisements have created hundreds of millions of dollars of value."

For the online exposure of Mercedes-Benz advertising to Infiniti, it is still very different from Audi, Audi is due to material upload errors, and Mercedes-Benz still do not know whether it is intentional or unintentional. At present, the network has not formed a certain response, after all, we need to pay special attention to see the "tricks" inside.

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