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From the golden wine, brain platinum, brainwashing advertising began to rapidly infiltrate in various industries, even if the elevator only a few seconds, can not escape the repeated bombardment of xx Medical and xx brigade shooting, creativity has become synonymous with the backwardness of the advertising industry. The author shared the core values he spread in his Beijing office 10 years ago: repetition. In retrospect, it seems that this trick is still very popular.

Traditional car advertisements are generally promoted by advantages, such as high quality and low price, etc., but there is no lack of some car companies to adopt some alternative ideas in order to promote. Bowo Automobile recently released two brainwashing ads with the same style on official account to feel it.

This style should be very familiar to everyone, and it comes from Brother Tiger, a popular anchor in the car industry.

Https://v.qq.com/x/page/k3028dcgbow.html

As soon as these two groups of videos were released, they spread on various online communities and platforms, and instantly attracted a lot of attention. The advertising video is not as long as 15 seconds, and it has been introduced around the quality of Bowo cars, which not only mentions the high cost, expensive materials and expensive service, but also says at the end that "expensive can be good, good can be expensive". After many netizens have seen the advertising film, they went to inquire about the price and found that the starting price of 120000 is really not expensive, and this is exactly the purpose of Bowo car advertising: it is not expensive.

Once Bowo car and BBA are also from the German brand, and have a hundred years of history, began in 1919. However, Bowo went bankrupt in 1961 due to poor management, and never appeared until 2015, when the Bowo brand was revived under the cooperation of BAIC Foton and released the new brand LOGO, which has been making a fuss with the German top four. In order to establish its German heritage, it once proposed to "return to its hometown" to build a factory in Bremen, but finally had to list and transfer it to Shenzhou Youche because of years of losses in 2018.

If it is not expensive, with its 100-year history and the promotion of German brands, its price is only a domestic independent brand, which is not even cheaper than some brands at a price of more than 100,000 yuan. But it is not surprising to say that it is expensive, because even Fukuda and Bowo have not given an exact statement as to whether Bowo is of pure German ancestry. Previously, Bowo cars are just BAIC Foton's Bowo brand, production and sales in China. An independent brand without core technology is only bought with a foreign brand, which is quite expensive compared with some head independent car companies.

Of course, Bowo's advertisement is also quite successful, grasping netizens' rebellious psychology to promote it, so that consumers who originally did not know about Bowo cars have found through inquiry that this is only the price of their own brand, and at the same time successfully publicized it again.

Nowadays, in the eyes of netizens, uncreative advertising is just a casual look, and only some alternative ads can be remembered, just like Audi did a free wave advertisement for Infiniti, which was originally a 200-yuan ad, but it made a 20 million effect, and even made the whole car circle boil.

However, the advertising of rebellious operation also has its disadvantages. For some consumers who have seen the advertisement but do not understand it, they will default that the brand is expensive. Over time, word of mouth has it that the brand is both expensive and worthless.

In today's cold winter of cars, all car brands are difficult to sell, not to mention marginal car companies like Bowo, it is normal to increase sales in order to increase marketing effect. According to Bowo's sales figures for the previous September, cumulative sales were 43343, up 170 per cent from a year earlier.

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