AutoBeta(AutoBeta.net)02/14 Report--

On February 13, the senior management of Changan Mazda carried out a personnel adjustment. After this personnel adjustment, the head of China Market support Department of Mazda Automobile Co., Ltd. and Mr. Sichuan Shangren will become vice president and general manager of Changan Mazda sales Branch. Will be mainly responsible for sales, marketing and service areas.

Changan Mazda in 2018 seems to be having a hard time, handing in only 166000 of its cumulative sales for the whole year of 2018. Last year, the highest sales volume of Changan Mazda was 21887 vehicles in one month, falling to 8798 in February, 15414 in March, 16236 in April, 15812 in May, 12090 in June, 9779 in July, 12932 in August, 15,546 in September, 15,155 in October, 10,663 in November and 11986 in December. The annual sales volume of Changan Mazda fluctuates greatly. Among them, the medium-sized SUV-CX8 launched last year, the sales of less than a thousand units in the first month on the market dealt a heavy blow to Changan Mazda. Although a Mazda 3 Axela Onksera product broke the 100000 mark, it still failed to meet its 2018 sales target.

Judging from the market performance in January 2019, Changan Mazda sold only 15828 units, down 32.7% from the same period last year. In the sales performance report for the first 11 months of 2018, the sales volume of Mazda fell 8.9% compared with the same period last year, FAW Mazda dropped by 10.8%, and Changan Mazda also had a 7.6% decline, affected by the decline in overall sales of Mazda. Changan Mazda's market performance is poor. This time Chuan Shangren became vice president of Changan Mazda Company in response to the poor performance of the Changan Mazda market.

In this personnel adjustment, and Sichuan Shangren served as president of Changan Mazda, it can be seen that Changan Mazda will make efforts in sales this year. As early as last June, Hechuan Shangren said in an interview with the media: "FAW Mazda may be in a relatively difficult sales situation at present. In the previous interview, I also had a deeper explanation. FAW Mazda used to rely more on the sales of the old model Ma 6. Now they hope to build more business models to expand the sales of Mazda6Atenza Atez. In fact, this shift of sales focus is a great challenge for a manufacturer. "it can be seen that Mazda wanted to sell in the past in 2018.

This personnel adjustment may play a positive role in improving the car sales of Changan Mazda. In 2019, Changan Mazda is expected to continue to focus on user demand, for young consumers, and slowly get back on track.

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