AutoBeta(AutoBeta.net)12/03 Report--

With less than a month to go before 2019, Lexus once again succeeded in overtaking second-tier top brand Cadillac. In November, Lexus sold 19325 units in China, up 16.5% from a year earlier, of which 7449 smart hybrid models were sold, accounting for 38.5% of the month's sales.

From January to November this year, Lexus sold a total of 180239 vehicles in China, an increase of 21% over the same period last year, but judging from this year's cumulative sales, Lexus still has a gap of 14600 units with Cadillac, and I am afraid that it will miss the championship by a small gap this year.

Such sales are still due to the fact that Lexus has been increasing the strength of products launched by Chinese models. With the launch of the new Lexus ES, it has been capturing the favor of consumers, and the change from the inside to the outside has made it the main model. At the same time, this year Lexus also launched new models of ES, NX, UX and LS one after another.

The first mass-produced pure electric model, the new UX 300e, was brought to this year's Guangzhou Auto Show. In addition, the new MPV-LM based on Elfa will also be sold as a whole, but the exact price has not yet been announced.

However, some industry insiders disclosed the news on the Internet before that Lexus LM300h domestic dealers are currently offering a starting price of 2.18 million, and the first batch of cars will arrive at the port in February next year. This price still does not count as a fare increase.

The behavior of price increase is not uncommon for Lexus. "price increase" has always become a major feature of Lexus as a luxury brand. But in early September, Lexus officially announced a price increase, with three leading models, the ES, NX and UX, rising between 6000 and 15000 yuan, mainly due to configuration adjustments. As soon as the news was announced, it attracted abuse from many netizens and dissatisfaction from car owners waiting to pick up the car.

Even so, Lexus has proved time and again that consumers are just talking but honest in action. Sales that have risen year on year for many months in a row have put Lexus only one step away from the 200000 mark. If sales reach 19761 in December, it will reach a new level of 200000, and if it can make efforts, it may even surpass Cadillac to become the annual champion. Although unlikely, after all, this gap is equivalent to a month of sales, and Cadillac launched the new CT5, also received a lot of praise, will certainly help Cadillac win a certain market share next month.

In any case, the negative news of the "price increase" still can not stop the growth of Lexus sales. It can only be said that Lexus is attractive in addition to the price, especially in the south, where there are many fans who "pay the bill". Once became a luxury brand that dared to raise prices in the current cold winter.

According to the Lexus plan, more attention will be paid to China's new energy vehicle market in the future, with 15 electric models planned to be launched within five years, of which 3 are pure electric vehicles, and different types of electrified models will be selected for launch according to different time and regions. at that time, the sales of electrified models will also exceed traditional models.

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