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Officials of Xilai Motor once again stressed that ES8 will not reduce its price.

Starting from April 1 this year, China's value-added tax rate reduction policy will be formally implemented, directly reflecting the reduction of car prices by manufacturers to benefit consumers. At present, Mercedes-Benz, BMW, Audi, Volvo, Jaguar Land Rover and Lincoln brands have announced lower guidance prices, although the price reduction is small, but also in response to the national policy call.

It is understood that Xilai also issued a statement today, but it did not announce that the price would be reduced, but that the price would not change. "as a young start-up brand, Xilai has invested huge resources in order to create good products and quality service experience, and the product gross profit is still very meagre. The reduction of VAT is a good policy for the state to help enterprises reduce their tax burden and boost the real economy. This will help us to continue to invest sufficient resources in research and development and services, so as to bring users a pleasant car experience. In the near future, we will not adjust the pricing of the whole car. Overall, we will maintain a stable pricing strategy for a long time. "

Earlier, Li Bin, CEO of Xilai, said publicly, "in the long run, price reduction is not our strategy to expand the market. We will increase user loyalty and satisfaction through service innovation."

Wei Lai mentioned the problems of huge investment and weak gross profit margin of the product. Established four years ago, ES8 delivery is less than a year, although it will take time to make a profit, but the amount of loss is indeed relatively large.

In 2018 alone, the net loss of NIO reached 9.6 billion yuan, an increase of 92% over the same period in 2017. Li Bin said: short-term, pre-investment period, and now there is only one car on sale, losses evenly split down appears to be a large number.

In addition, Tesla, whose prices are floating, caused a sensation in the previous round of price cuts, and recently, because the shop closure was not as expected, the price of Tesla's entire line of models rose by 3%. In view of the changes in value-added tax at this time, Tesla said, "the price of Tesla vehicles will not be adjusted."

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