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The China Automobile Circulation Association released the latest ranking of the preservation rate of joint venture brands. According to the list, the preservation rate of Japanese brands is relatively high in the German-Japanese slaughter list, with the exception of Ford. Other brands, including Korean, French and other American brands, are not in the top 10.

The top ten preservation rate joint venture brands, five Japanese brands and four German brands occupy the mainstream, and Ford ranks 10th.

In the Chinese market, the quality and reputation of Toyota brand is relatively good, which is also one of the reasons for the high value preservation rate. Toyota used cars not only maintain their value, but also may increase in value, such as second-hand Prado, old crown, Hanlanda and so on. It is often referred to as financial products by netizens. On this list, Toyota continues to rank first with a value preservation rate of 75.1% with an average age of three years.

Toyota is closely followed by Honda, another Japanese brand, with a value preservation rate of 73.6% for an average three-year-old car, with both brands reaching more than 70%. Honda has experienced a number of quality defects in the past two years, resulting in increased discounts for new cars and a relative decline in the preservation rate of used cars, but market word-of-mouth and sales can still reflect the brand's situation in the market.

Mercedes-Benz is the most valuable brand in Germany, with a value preservation rate of 68.2% with an average age of three years, ranking third among joint venture brands. For the target consumers, I believe that the influence of the Mercedes-Benz brand is the core factor.

Volkswagen is the largest single car brand by sales in China, ranking sixth behind Nissan and Mazda. The preservation rates of the three average three-year age are 66.2%, 63.9% and 62.9%, respectively.

Manufacturers take the price for quantity, the new car terminal significant concessions, will have a greater impact on the brand, thus affecting the value of second-hand cars. For example, Volkswagen, Audi, SAIC GM brands and so on, Nissan cars with Japanese brands are also entering the stage of price reduction and volume exchange.

Compared with Mercedes-Benz, BMW and Audi have low preservation rates, with an average three-year-old value preservation rate of about 60%, while the American brand Ford is also around 60%.

In addition, French brands Peugeot, Citroen, Renault; American brands Buick, Chevrolet, Cadillac, Lincoln, Jeep, etc.; Korean brands Hyundai, Kia; and other luxury brands Volvo, Acura, Infiniti, etc., all below the three-year preservation rate of 60%. In fact, it is also a major pain point for manufacturers that the market preservation rate is low and word-of-mouth can not keep up with it.

"vehicle value preservation rate" is not only the embodiment of the product value of a car, but also an important index for consumers to consider when purchasing a new car. Generally, the vehicle value preservation rate of three years is taken as the reference standard. The value preservation rate can better show the brand, product strength, quality stability, word-of-mouth and other factors.

The value preservation rate is the embodiment of the comprehensive level of the automobile, and the advantage of the model with high value preservation rate is that the price is not greatly affected by the trend of price reduction, which makes consumers bear less economic losses caused by product devaluation, which is also the embodiment of product value. Therefore, the three-year preservation rate of different models has reference value for consumers to purchase new cars.

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