AutoBeta(AutoBeta.net)12/07 Report--

For the recent automobile advertising marketing is really endless, it seems that the "reasonable card" normal publicity model has been unable to play a publicity role. A few days ago, another rollover incident of an advertisement on moments was widely circulated on the Internet.

It is understood that while browsing moments, some netizens found wrong words in BMW China's advertisements on Wechat moments and mistakenly wrote "BMW" as "RMW". At the moment, it was discussed by many netizens, and most of them thought that this was hype, and normal marketing could not have such an effect; some netizens said, "I think that B and R are not close on the keyboard, so why not write it as RMB?"

Coincidentally, this "case" originated when the Audi brand launched an advertisement for Audi Q8 on Wechat moments on Nov. 13, broadcasting the video content into an Infiniti car promotional film. It has been complained by many netizens that it is a "large-scale overturned car".

But such an accident unexpectedly achieved surprising results, seemingly wrong but very eye-catching, quickly boarded Weibo hot search, and even let the entire car circle are boiling, originally only a 202 yuan advertising cost, but made hundreds of millions of results.

Soon the Wechat advertising team made an apology and said it was a human error and would be held responsible for compensation. At the same time, it is also guaranteed that Tencent Ads will improve audit management in the future, further enhance the material audit benchmark, improve the advertising audit process, and avoid similar situations.

However, less than a month later, a similar incident happened again, which had to make people suspicious. In response, some netizens said that what Tencent Wechat did was: "I was wrong, but dare next time!"

Obviously, again and again "alternative" marketing can have a real effect, just like the Bowo car a few days ago, to their own advertising campaign "good will be expensive, expensive will be good", also have a good advertising effect.

It would be nice to promote this kind of wrong word marketing once or twice, if we blindly adopt the same practice, it will not only make people feel bored, but also give people a lax effect, so the one who eats crabs is always the first one. Maybe the next one can have some soup.

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