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As a result of the exposure of the new SUV, whether the lost Quan Zhi car can take a turn for the better.

2024-11-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)12/09 Report--

Recently, at the event held by Qoros, Qoros revealed a preview of the new SUV model, which will be the first new model launched by Baoneng Group since it became owner of Qoros. It is understood that the car will be officially unveiled at the 2020 Beijing Auto Show, so can this new car bring a turnaround for the unpopular Quan Ji car?

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Judging from the appearance design of the new car, the new car is obviously different from the original Qoros model, and the new car is younger. The front face of the new car adopts an inverted trapezoidal intake grille, and the headlamp group of the new car also adopts a split design. The biggest highlight is the two-color design of the car body, the exposed model uses a combination of red roof and white body, increasing the youth of the whole vehicle.

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The interior of the new car is mainly black, and the overall style tends to be sports. The steering wheel has a double-spoke design with a 14-inch central control screen and a liquid crystal AI artificial intelligence assistant in front of the central control. In addition, the new car is also equipped with electronic handles with a number of physical buttons on both sides of the handles.

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In addition to the above, there is no more news about the new car, it is not difficult to see that the new car is quite different from the original model of Quan Ji.

Quan Zhi Automobile was first founded in 2007 and was once highly expected by Chery Automobile. In 2013, Guanzhi made its official debut as the Chery brand and brought its first car, the Guanzhi 3, which said it would target mainstream joint ventures such as Volkswagen and Toyota.

Contrary to one's wishes, Guanzhi, which lives under Chery, has failed to develop, car sales and performance are declining, and the original management team has left one after another.

Quan Zhi's continued loss restricts the development of Chery, which is in danger, and Chery is eager to resell this hot "potato".

In December 2017, Baoneng Group took a 51 per cent stake in Qoros for 6.63 billion yuan, making it the largest shareholder, while Chery and Quantum were the second and third largest shareholders.

全面推进品牌年轻化 观致已度过最艰难时期

In January, Baoneng again bought a 12 per cent stake in Quantum for 1.56 billion yuan, increasing Baoneng's stake in Quan to 63 per cent.

After Baoneng Group accepted Qoros, Qoros sold 62000 vehicles in 2018, an increase of 315% over the same period last year, but most cars are produced and sold by related companies and shared car rental platforms through linked cloud.

Due to product quality, product power and slow iteration of renewal, Quan Zhi Automobile actually did not improve its sales and performance after Baoneng Group took over.

According to the data, the cumulative sales from January to October this year were 19233, down 64.37% from the same period last year, with an average monthly sales of less than 2000. Quan Chi Automobile has been established for more than 10 years, the decline in sales and performance has become the norm of its development, and consumers' impression of the brand has gradually faded.

Qoros is also working to solve the problem, and there are still many questions about whether this brand new SUV next year will make a difference for the lost Qoros.

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