AutoBeta(AutoBeta.net)12/09 Report--

The November sales ranking of passenger car manufacturers was officially announced today, with five independent car companies on the list in the top 15 rankings. it is worth noting that Geely surpassed SAIC GM for the first time this year and ranked in the top three with North and South Volkswagen.

According to the statistics of the Federation of passengers, sales in the domestic passenger car market reached 1.937 million in November, down 4.1 per cent from a year earlier, up 5.1 per cent from October to 18.563 million from January to November, down 7.9 per cent from a year earlier. The overall auto market is still in a declining stage, but there are obvious signs of improvement in the decline, especially when independent brands are expected to usher in a rebound.

Germany and Japan continue to grow

Under the current situation of the continuous decline of the domestic automobile market, German and Japanese brands maintain a steady growth trend. Sales of the two joint ventures are stable, accounting for 20.9 per cent of domestic passenger car sales in November, with FAW-Volkswagen selling 206656 and SAIC-Volkswagen selling 196408.

In 2019, the Volkswagen brand launched the SUV market. After the launch of Tanguo, Tanyue and Tuyue, small SUV sounding and Tujia have been listed one after another to further develop the domestic SUV market. In addition, Volkswagen is not only looking for a brand rise, but also gradually infiltrating into the low-end car market. The Jetta brand is a new low-end car brand launched by FAW-Volkswagen this year, which competes directly with its own brands. VA3 and VS5 perform well after listing, and the VS7 model will be launched early next year. In the high-end market, FAW-Volkswagen Audi has a small growth, while SAIC-Volkswagen Audi project has confirmed the production of the model-A7L.

In November, five major Japanese car companies all achieved sales growth. Dongfeng Nissan sold 125545 vehicles in November, up 2.9% from a year earlier, overtaking Geely, with officials saying a total of 52785 cars were sold that month. Honda has seen a marked increase in sales thanks to the high popularity of the leading model market and the continued launch of new products, with Dongfeng Honda and Guangzhou Auto Honda both selling about 70,000 vehicles. At the end of November, Guangzhou Auto Honda Haoying (BREEZE) officially listed, further filling the product gap.

Toyota has failed to make it into the top 10 for three months in a row, mainly because of a low sales base, but sales have increased significantly as new cars and replacement products have gradually increased, with both northern and southern Toyota joint ventures growing by more than 10 per cent in November. In terms of specific models, 40001 Corolla vehicles were sold in November, 9074 by Asian Dragon, 22906 by Leiling, 18366 by Camry, and 8961 by Hanlanda.

Geely surpasses SAIC GM for the first time.

In terms of domestic passenger car data, Geely sold more than 140000 vehicles in November, up slightly from a year earlier, surpassing SAIC GM's 127700 vehicles and entering the top three for the first time in 2019.

According to the data released by Geely, Boyue, Colour, Dihao, Dihao GS and Vision X3 all reached more than 10,000 vehicles in November, of which Boyue sales increased by 13% compared with the same period last year. The Lecker brand has returned to 10,000 vehicles, with November sales reaching 14131. Geely is expected to meet its revised sales target of 1.36 million vehicles this year, but the overall decline will be about 10 per cent compared with 2018.

SAIC GM sales continued to decline, the three major brands are lost. SAIC GM reached 127701 vehicles in November, down 13.3% from a year earlier and falling to fourth place. SAIC GM sold 1357213 vehicles in November, down 13.4% from a year earlier. In 2019, SAIC GM's Buick, Chevrolet and Cadillac brands maintain sales through price cuts at the end of the market, on the other hand, speed up the launch of new products, in addition to new replacement models, but also launched Buick Anke, Chevrolet Chuangjie, Cadillac CT5 and so on.

Wang Yongqing, general manager of SAIC GM, said that 2019 is the product adjustment year of SAIC GM, and many of the previous generation products have been switched, starting from the fourth quarter of the second half of the year to next year. He also pointed out that as consumers begin to return to rationality, brand concentration and loyalty are getting higher and higher, but a "price war" is out of place.

Five independent car companies squeezed into the list

In addition to Geely's outstanding performance, Great Wall Motor, Changan Automobile, Chery Automobile and Shanghai Auto passenger cars all appeared in the top 15 list. Overall, the head enterprises of independent brands have a trend of improving their performance.

Great Wall ended its continuous growth and ranked sixth with more than 90,000 vehicles in November. The Changan automobile brand grew significantly, with sales reaching 80, 000 in November, surpassing Dongfeng Honda to rise to eighth place, with CS75 selling 26898 and CS35 selling 14969 in November.

Chery's sales have been rising in recent months, with the Chery brand selling 54579 vehicles in November, up 19.7 per cent from a year earlier, according to ride association data. Chery achieved sales growth through lower pricing and terminal discounts, including 13549 in November for Ruihu 8 and 12057 for the Arize series.

There is only December left in 2019, which is often the final sprint stage for manufacturers, and the terminal takes to step up sales promotion in order to achieve the sales target set at the beginning of the year. The auto industry has changed a lot in 2019 and continues to show a downward trend, and the ranking at the end of the year will reveal the trend of each car company.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat