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It is believed that many friends in first-tier cities have the demand to buy cars, but it cannot be realized because of the limited number, especially in Beijing, where the control is more stringent, such as drawing lots to get the license plate and not knowing when to wait. However, many car brands rely on the marketing means such as buying a car to send an index to attract consumers.

Jetway, a sub-brand of Chery, recently made a "buy a car to send Beijing brand" marketing model, which is very eye-catching, and even learned that many netizens are confirming its formality on the Internet. A red leaflet shows a few big characters that buy a car and send a Beijing license plate, there are several pictures of a blue license plate of Jing An on the right, and there are three shortcut models below, and it is also written in the lower left-hand corner: buy a car and send a Beijing license plate to one stop.

To tell you the truth, such leaflets are very attractive to many potential consumers in Beijing. After all, it is not easy to buy a car in Beijing. However, it is worth noting that the license plate sent by this leaflet is not a car license plate, but a truck license plate.

According to Beijing's traffic and road policy, the purchase of mini-vans in Beijing does not need a lottery number and can be licensed directly. However, there are restrictions on the use of such models, first of all, traffic restrictions from 6 to 23:00 within the fifth ring road, and traffic restrictions on urban sections of individual districts in Beijing; secondly, car inspection is required every year; finally, it is compulsory to be scrapped for 15 years.

I learned from Jettos that the X70 is a SUV model, but it has both truck and non-truck models. The only difference is that the truck model is closed on both sides of the rear window and rear door window, with warning bars on both sides. The internal seats have only two seats in the front row, while the back row has been changed to a box-style design.

It is understood that when introducing the model, some sales staff will tell the vehicle that the vehicle can be directly on the blue license plate of the Beijing truck. If you want to provide goods conversion and conversion service, the appearance and interior of the modified new car and ordinary car are almost the same, but you have to pay an extra handicraft fee of 5000 yuan. At the same time, the sales will also explain that the vehicles sold have never been photographed, and even if they are caught, they are only slightly fined without deducting points.

However, according to the regulations of the public security department, the vehicle is shown as a truck model on the declaration information, and the sales licensing stage should also be of the nature of a truck. If the vehicle is privately changed to a passenger car after it is licensed, it is an illegal modification. The vehicle will be detained in accordance with the law, illegal devices will be seized, and the original state will be ordered to restore. In addition, in the event of a traffic accident, the insurance company can refuse to settle the claim because it is illegally modified.

Regarding this kind of marketing method which is modified to hit the road, it is not only a shortcut for Chery, but also a truck version of X70A under Changan Automobile. In fact, some manufacturers will produce this kind of special operation vehicles or closed trucks, that is, closed pick-up trucks. Because the appearance is very close to the car, some merchants will advertise the purchase and delivery targets in order to increase sales, but they are all truck license plates. Generally speaking, this model is the same as the pickup model. So consumers should be cautious when they see this kind of publicity.

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