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Changan's sales rose 13% in November compared with the same period last year, and the joint venture brand is still the dominant factor.

2024-09-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)12/10 Report--

Today, Changan Automobile announced the production and sales of KuaiBao in November. Data show that the cumulative production of Changan Automobile in November was 200455, up 31.87% from the same period last year; sales were 176358, up 12.57% from the same period last year. In the first November, cumulative production was 1600390, down 15.39% from the same period last year; and cumulative sales were 1566255, down 18.71% from the same period last year.

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From this month's data, Changan Automobile has finally reversed the trend, its joint venture brands have changed the decline, helping Changan Automobile to reverse. Among them, the production and sales of Changan independent brands (Chongqing Changan, Hebei Changan, Hefei Changan) were 65600 and 55900 respectively, up 50.1% and 2.8% respectively over the same period last year; Changan Ford's production and sales were 26500 and 18800, respectively, up 5.15% and-22.95% over the same period last year; and Changan Mazda's production and sales were 12600 and 12500 respectively, up-7.4% and 12.5% respectively.

Although judging from the breakdown of data, independent brands are still growing as usual, mainly due to the hot order situation and continued exceeding expectations after the launch of independent new models CS 75 Plus and CS 55 Plus, and the current production capacity is basically at full production, as can be seen from the big increase in production this month. After sales climbing, CS 75 Plus remains the second place in the national SUV sales list.

Changan Ford, the joint venture brand, is still in decline in sales, but has narrowed to 22.95% from 31.8% year-on-year decline last month, and is expected to bottom out in the future thanks to the new product cycle. Changan Mazda was the most outstanding, rising 12.5% from a year-on-year decline of 16.5% last month.

It is worth mentioning that with the decline of China's car market, Changan, once an independent "number one", suffered huge losses in the third quarter under the pressure of Geely and Great Wall, so Changan had no choice but to list and sell 50% of the share price of Changan DS. As Changan is in a state of its own "crisis", it has to sell this cumbersome DS.

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In the face of the current "cold winter" period, most independent brands are having a hard time, and today's Changan cars have also been retreated to the second gear. Many outsiders believe that Changan's decline is caused by uneven state-owned distribution, such as the SAIC Group of the four major domestic automobile groups is supported by Volkswagen, Dongfeng Group is supported by Honda and Nissan, and FAW Group is supported by Volkswagen and Toyota. Even though BAIC and brilliance are supported by Mercedes-Benz and BMW, Changan has only Changan and Ford, and now it has been dragged into the independent car company with the largest loss in the third quarter.

Changan Ford, once known as the profit cow, changed from profit to loss, and Changan Automobile was also affected. From 2016 to 2017, Changan made a profit of 9.4 billion yuan and 5.7 billion yuan after deducting non-profit. By the third quarter of this year, Chang'an had made continuous losses, and even if the huge subsidies were taken into account, the cumulative loss of Chang'an in the first three quarters was as high as 2.66 billion yuan, changing from an independent elder brother to a major one.

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Nowadays, the profit performance of independent brands is higher than that of Changan Ford, but it is still unable to support Changan Automobile. Although independent brands have high sales, they have not made much contribution to profitability. The bicycle profits of independent brands have been relatively low compared with joint venture brands. If Changan Ford still fails to recover, Changan Automobile will also be difficult to achieve eye-catching performance.

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